Women’s Super League fans spend more on matchdays than Premier League counterparts Sport Business Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]
Tottenham Hotspur Women MD: ‘We want to be challenging for the WSL’ Sport Business You could be forgiven for thinking that it’s all doom and gloom at Tottenham Hotspur, but there is a good news story unfolding in N17. While the men’s team toil to stay in the Premier League as their mortal enemies from down the road close in on the title, Spurs Women are on a gloriously [...]
Women’s Super League chief paid £531,000 as it made £2.4m loss Sport Business The highest earner at the independent company set up to run the Women’s Super League, believed to be chief executive Nikki Doucet, was paid £531,000 as it made a £2.4m loss. Accounts published by Companies House reveal the finances in the first year of Women’s Super League Football Limited, which took over management of the [...]
Regional stadiums: the infrastructure solution for WSL and women’s football? January 18, 2026 Women’s football is one of the fastest growing sports and investment opportunities in the UK right now – think Michelle Kang’s cash injection at London City Lionesses or Alexis Ohanian’s £20m investment in Chelsea Women. In the 2023/24 season Deloitte reported that the 12 Women’s Super League (WSL) football clubs generated an aggregate revenue of £65m [...]
London City Lionesses score deal as Mastercard doubles down on Kang December 5, 2025 Mastercard has expanded its partnership with Michele Kang’s stable of women’s football clubs by becoming a sponsor of London City Lionesses. The company has become official payments partner as part of a wider deal with the club that will see it offer cardholders and supporters “Priceless” matchday experiences, including meeting players and mascot opportunities. Mastercard [...]
‘Next-level unprofessional’ cup draw adds to club concerns over WSL November 26, 2025 Women’s Super League chiefs are facing widespread discontent over their handling of the professional game following a shambolic League Cup draw live-streamed on TikTok. It is understood that at least four clubs were unhappy with the draw, which was performed by influencer GK Barry and described to City AM by one witness as “next-level unprofessional”. [...]
Why brands can learn from sports teams about earning fandom November 18, 2025 Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah Hackett. Inflation, tough market conditions and uncertainty around the upcoming Budget are forcing us to make challenging financial choices. Two-thirds of consumers now say that price matters far more than it did before. Our loyalty [...]
Apple kits out WSL teams with latest MacBooks, iPads and iPhones October 16, 2025 Apple is giving Women’s Super League clubs a range of its latest MacBooks, iPads and iPhones worth thousands of pounds as part of a new partnership with the competition. Coaches and other performance staff will be able to use the MacBook Pros and iPads to perform and share video analysis of matches and training sessions. [...]
Mercury13 acquires Bristol City as fund expands into English football September 18, 2025 Women’s football investment fund Mercury13 has entered the English market, acquiring a majority stake in second tier Bristol City Women. The Juan Mata and Giorgio Chiellini-backed investment vehicle is adding to its portfolio, which counts FC Como Women as its crown jewel, by forging a presence in the West Country. The deal, subject to league [...]
How Michele Kang put WSL newcomers London City Lionesses on fast track September 4, 2025 If anyone needed any reminder, one incident this summer illustrated the depth of owner Michele Kang’s dedication to turning London City Lionesses from Women’s Super League anomalies into a European force. It was while the club were in the Netherlands last month for a pre-season training camp, during which they played local side FC Twente [...]