UK ready to mirror US with female athletes becoming investors Sport Business For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]
IMG’s three sports sponsorship trends to watch in 2026 Sport Business Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
WNBA sex toy incidents fuel crypto prediction boom for Polymarket Sport Business Users of cryptocurrency-based predicting site Polymarket are cashing in on sex toys being thrown at WNBA matches in the US. There have been a number of incidents in the past week whereby sex toys have been thrown onto the court, momentarily stopping games. The vulgar short-term trend has impacted matches involving Indiana Fever, Los Angeles [...]
WTA Tour offers protected status for players freezing eggs June 11, 2025 Women’s tennis players who freeze their eggs or embryos will now get their ranking protected by the WTA Tour. The revolutionary move will allow those who wish to delay starting a family by freezing eggs to not have their tour rankings diminished by taking time away from tennis. It will mean female players can ensure [...]
WNBA: Serena Williams joins ownership group of basketball franchise March 4, 2025 Tennis superstar Serena Williams has joined the ownership group for a Women’s National Basketball Association (WNBA) expansion franchise. Toronto Tempo have welcomed the 43-year-old into their group alongside Larry Tanenbaum, who is the chairman of controllers Kilmer Sports Ventures and owns the likes of AS Saint-Étienne of Ligue 1. The WNBA has 13 teams but [...]
Women’s basketball is on the up – now funding bodies must shoot for the moon May 10, 2024 Instead of enjoying a celebratory moment that inspires growth, the sport’s impetus is under threat.