2025 must be the year of the partnership disruptor in sport December 29, 2024 Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Former NBA owner invests in $100m women’s football multi-club group December 18, 2024 The move will see World Cup and Olympic gold winning former US women’s international Lauren Holiday join the board of Mercury/13.
Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? December 7, 2024 If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]
Sport facing ‘tipping point’ as youth ditch live coverage November 19, 2024 The sport industry is at “a tipping point” due to declining interest in watching live sport among young people, experts have warned. Two thirds of global sports executives are concerned that a shift amongst younger fans from live sport to highlights and documentaries could damage the commercial value of the industry, according to Altman Solon’s [...]
Founder Favourites: The challenges of starting a business and buying a football club November 8, 2024 In this episode of Founder Favourites, speaking to co-hosts Jennifer Sieg and Emmanuel Nwosu, Carol Shanahan tells the world how she managed to secure her first role in an all-male firm at the age of 17.
Short Track World Tour: The league revolutionising for relevance October 29, 2024 When you think of sporting innovation, what comes to mind? The Hundred, maybe, or Saudi’s tennis showcase 6 Kings Slam? Well what about short track speed skating? Because the International Skating Union (ISU) has just launched the first leg of a totally revamped world tour in which 28 franchises compete across six meetings. The ISU [...]
Glasgow officially named 2026 Commonwealth Games hosts October 22, 2024 Glasgow has today officially be named the host of the 2026 Commonwealth Games. The Scottish city, which hosted the 2014 edition of the Games, has stepped in to replace Victoria after the Australian state pulled out. The 2026 edition, however, will be scaled down and is set to completely pay for itself.It means four of [...]
Fans will grow weary if player burnout continues in sport October 21, 2024 With demands on players like nothing seen previously, is potential player burnout also going to have an impact on fans too? It’s a surprising thing that during a cost-of-living crisis, with households struggling and economies straining, I find myself sympathising with Rodrigo Hernández Cascante. The £200,000-a-week Manchester City midfielder, better known as Rodri, last month [...]