Howden: Insurance giant expands sport portfolio with SailGP sponsorship January 16, 2025 Insurance giant Howden this morning expanded their sports sponsorship portfolio, announcing a three-year partnership with SailGP team Emirates GBR. The group, headquartered at One Creechurch Place, will see Sir Ben Ainslie’s sailing team join their roster of sporting sponsorships, which include the British and Irish Lions, Ascot Racecourse, Victoria Racing Club in Australia and the [...]
Saudi Public Investment Fund nearing $1bn stake in Dazn January 14, 2025 Saudi Arabia’s Public Investment Fund is nearing a $1bn acquisition of a small minority stake in sport streaming platform Dazn. The London-based rights holder, which enjoys relationships with boxing’s Riyadh Season and a number of the top European football leagues, could potentially see its value pushed into the tens of billions after the injection. It [...]
Tyson Fury turns back on £100m Joshua fight by announcing retirement January 13, 2025 Tyson Fury appears to have turned his back on a £100m windfall by announcing his retirement from boxing in the wake of a second defeat by Oleksandr Usyk. Fury, 36, made the shock statement in a short video clip posted to Instagram on Monday, just three weeks after he lost to Usyk in a controversial [...]
Brit Fearnley stuns Kyrgios at Australian Open to bank £100,000 prize money January 13, 2025 British tennis prospect Jacob Fearnley achieved the biggest prize money payout of his burgeoning career by beating Nick Kyrgios in the first round of the Australian Open on Monday. Fearnley, 23, only turned professional last year after impressing on the US college circuit and quickly broke into the men’s top 100 after winning four titles [...]
Most profitable sports clubs of 2025 list features three Premier League sides January 11, 2025 Three Premier League clubs have made the Forbes most profitable sports teams list of 2025, with the top 20 generating an estimated £3.2bn in profit during the most recent season. The figures, calculated using Forbes’ estimates of operating income with total value using the enterprise values, suggest an average £159m profit per team, up 12 [...]
Industry slams Labour government plans for ticket reform January 11, 2025 Leading industry voices have slammed government plans to change the secondary ticketing market in sport, describing proposals as “draconian”. The government on Friday announced plans to tackle touts and potentially further regulate the secondary market following instances of extreme dynamic pricing relating to the sale of Oasis tickets. Measures could include a cap and a [...]
Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Unlocking assets and promoting inclusivity: Sports finance in 2025 January 3, 2025 Sports finance is poised to continue a profound and exciting transformation in 2025, writes DLA Piper’s Charlotte Lewis-Williams. In the post-pandemic era, one of the central characteristics around sports finance has been its rapid evolution towards implementation of diversified strategies. Innovative tactics, a greater focus on community engagement, unconventional ownership structures, the rise of alternative [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]