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Sports marketing

  • Ed Warner: Sport leaders need open minds to grapple with entertainment age

    December 14, 2023

    Have I gone from yuppie embracer of innovation to risk-averse lover of the scene, wonders our columnist?

  • TikTok’s Women’s Six Nations sponsorship halted two years early

    December 12, 2023

    TikTok only announced its four-year deal in January 2022.

  • Nico Rosberg: I’d have found Drive To Survive ‘horrible’ and ‘a disaster’

    December 12, 2023

    The German is now a successful team owner in electric off-road series Extreme E.

  • Tory mayor hopeful Susan Hall backs London to host Commonwealth Games

    December 5, 2023

    Conservative Mayor of London candidate Susan Hall has thrown her support behind the capital hosting the next edition of the Commonwealth Games after the Gold Coast in Australia dropped the only bid for the 2026 event. The state of Victoria, also Down Under, withdrew as hosts in July and there has not since been a [...]

  • Sky Sports takes lion’s share in £6.7bn Premier League rights race

    December 4, 2023

    Sky Sports has secured up to 100 extra Premier League games per season after the broadcasting giant won the race for the rights to the world’s most valuable football league. The new deal, which takes effect in 2025-26, is worth £6.7bn over four years, compared with £5.1bn over three years for the current rights contracts. [...]

  • Cristiano Ronaldo’s $1bn Binance lawsuit is a warning to sports stars and celebrities

    December 2, 2023

    Kim Kardashian settled out of court in a similar case involving a cryptocurrency.

  • Ed Warner: Spare Everton fans and ban owners who break sport’s financial rules

    November 30, 2023

    If fines aren't sufficient deterrents and points deductions skew the table aim the punishment at the boardroom, says Ed Warner.

  • British sportswear firm Castore set for near £1bn valuation after £145m injection

    November 29, 2023

    Castore are today set to announce a cash injection that will see the sportswear brand valued at nearly £1bn. The British clothing manufacturer, backed by the likes of Andy Murray and who provide kit for Aston Villa, McLaren and others, has struck a deal to raise £145m from a number of investors including the Raine [...]

  • Is making Saturday 3pm a TV showcase for women’s football really an open goal?

    November 25, 2023

    Talk of using the protected slot to bring more fans to the WSL is admirable but far from straightforward.

  • Paris 2024 Olympic and Paralympic tickets: When do extra seats go on sale?

    November 23, 2023

    Want to grab a late ticket for Paris 2024? Here's how.

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