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      Icons, purpose and gastronomy: How brands can win at the 2026 World Cup

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      Always Remember: The Boy, The Mole and the Millennial Losers buying this drivel

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Rugby League

  • Cross-code skills: Why we’re seeing rugby league coaches in union

    March 28, 2023

    So often sports cross-pollinate: sharing ideas from one discipline to another, exchanging mindsets and capitalising on strengths. Rugby is no different.  And while some of the game’s leading lights step into completely different sports – such as Gilbert Enoka, responsible for New Zealand Rugby’s “no dickheads” policy, joining Chelsea – others stay closer to home, [...]

  • What sport is on this weekend, when is it on and how can you watch it?

    February 24, 2023

    There are two major finals this weekend and a multitude of free-to-air sport on the television. Here are five sporting events to put into your diaries for this weekend. Golf: LIV Mayakoba, Friday – Sunday The second season of LIV Golf gets going today from El Camaleon Golf Course in Mayakoba, Mexico. Last year’s season [...]

  • DCMS and RFU in talks to block the sale of Worcester Warriors to Atlas

    February 9, 2023

    The Department for Culture, Media and Sport is in talks with the Rugby Football Union to block the sale of Worcester Warriors to the Atlas consortium. City A.M. understands that the two bodies are meeting today with the governmental department expected to lobby against Worcester’s administrators Begbies Traynor selling the club to a bid that [...]

  • Ed Warner: Rugby union could learn from the NFL model on Super Bowl LVII weekend

    February 9, 2023

    For all the relentless commercial growth of the Premier League, IPL and F1, the NFL remains the sporting brand to beat. Super Bowl LVII will be watched by more than 200m people worldwide on Sunday.  The matchup between the Kansas City Chiefs and the Philadelphia Eagles has its stories, but in truth the identity of [...]

  • 2023 sport schedule: What is there to look forward to?

    January 1, 2023

    The year has hardly begun but the sport is coming thick and fast. Rugby, football and cricket all have World Cups while other sports continue to build on the foundations laid after the Covid-19 pandemic. Take a look at the City A.M. sports schedule for 2023. January Darts (3rd): A new Darts World Championships winner [...]

  • Sport business predictions for 2023 with Deloitte’s Tim Bridge

    December 28, 2022

    Deloitte’s Tim Bridge looks back on the last 12 months and makes his sport business predictions for 2023. The final whistle of the men’s football World Cup concluded an epic year for sport which included the Winter Olympics, the Commonwealth Games, the Women’s Euros, the Rugby League World Cup, as well as women’s World Cups [...]

  • A year in sport: The big moments from 2022’s sporting calendar

    December 25, 2022

    It’s been a monumental year for sport both on British shores and further afield. Take a look at some of the year’s biggest moments ahead of another year of exhilarating action. January Cricket: Ashes series concludes with 4-0 defeat for England. The result would extend England’s winless run in Australia to 15 matches and mark [...]

  • Ed Warner on the sporting year that was

    December 22, 2022

    And so we reach the end of a year of sporting excess, or at least an excess of sport. Sunday’s FIFA World Cup Final was the calorific dessert that may well have caused you to come over all Mr Creosote, exploding under the temptation of just one more dish of must-see sporting competition. While we [...]

  • Ed Warner: If Liverpool’s owners want to sell, expect more American buyers

    November 17, 2022

    Ed Warner addresses why American investors are the most likely purchases of any Liverpool shares on the market, why England’s Rugby World Cup defeat was good for the women’s game, and cricket song choices with a sense of humour. Forty-three days without the Premier League. Three days in and already I’m suffering withdrawal symptoms. Yes, [...]

  • Ed Warner: English football of all levels penetrating hyper-commercial US sport

    November 3, 2022

    Does anyone in England call the Premier League the EPL? I ask because I had a random encounter at Heathrow last week with one of a group of five Crystal Palace fans headed to Selhurst Park for their “first EPL game”. The Ted Lasso effect maybe? I only hope they made it to the Clifton [...]

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