Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
What to expect from sports technology in 2021 January 1, 2021 After the sporting chasm that was 2020, things are definitely looking up in 2021. In prospect are Olympics and Paralympic Games, football’s European Championship and the return of a plethora of iconic annual fixtures, such as Wimbledon, Royal Ascot and The Open. But as we embrace the new normal of live sport next year, what [...]
The Big Sport Quiz of 2020: How well were you following the action this year? December 22, 2020 Roll up, roll up: it’s City A.M.’s Big Sport Quiz of 2020! Yes, a lot of it was severely disrupted and most of it happened without fans present, but there was still plenty of vintage sport and some intriguing storylines to follow. So test your knowledge on our selection of questions covering all major sports [...]
Jamie Peacock: Rugby league great on the importance of mindset, ultramarathons, Rob Burrow, and accepting the risk of dementia December 18, 2020 “I was never the most physically talented player,” says Jamie Peacock. It is a remarkable statement from someone who stands 6ft 5in, became a titan of rugby league and won the game’s Man of Steel award. But it reflects Peacock’s conviction that mentality and character are everything. “My ability to get the best out of [...]
The Week In Sportbiz: Premier League set to axe pay-per-view (for now), Formula E gets cosier with Extreme E, and Gosper gives US his World Cup vote November 6, 2020 Less than a month after its introduction, Premier League clubs are expected to ditch their unpopular pay-per-view service. Since debuting on 17 October, half of all games have been restricted to those willing to pay £14.95 a time. Fans groups protested the extra charges by successfully urging people to donate thousands of pounds to food [...]