Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal Sport Business Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
SA20 future in doubt as Big Bash sale process squeezes cricket investment Sport Business The SA20 franchise tournament is facing an uncertain financial future amid the threat of fresh competition for funding from Cricket Australia’s Big Bash, which is preparing to sell off stakes in its franchises to private investors later this year. All six SA20 franchises are owned by Indian Premier League teams, many of whom have expressed [...]
Littler leads 2026 Premier League Darts roster with £500,000 on line Sport Business Double world champion Luke Littler will head up the 2026 Premier League Darts roster with over £500,000 on the line. Eight players have been selected for the 17-event tournament, which concludes with a May final at London’s O2 Arena. Littler – who won his second consecutive PDC World Championship in his third successive final – [...]
Pitch Experiences CEO: Darts isn’t stuffy anymore, its all the rage December 13, 2025 Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs. The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. [...]
World Darts Championship extends title sponsor deal with Paddy Power December 1, 2025 Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years. The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional [...]
PDC boss Porter on Saudi Darts Masters and future of Ally Pally October 11, 2025 If you have tuned into the World Grand Prix of darts in Leicester this weekend, you’d have needed to stare deep into your screen to see an empty seat at the 3,000 capacity Mattioli Arena. The sport’s hottest property Luke Littler has been showing off in the early rounds, and the class of years gone [...]
Football stakes in UK down since Euros as Premier League returns August 14, 2025 William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024. The company earlier today released their H1 interim results, which show a £588.4m revenue in the UK and Ireland for the first half of the year – a 1.4 per cent decrease compared to [...]
Luke Littler World Matchplay prize money puts world No1 in sight July 28, 2025 Luke Littler’s prize money from his triumph over James Wade in the World Matchplay final has moved him one step closer to becoming darts world No1. The 18-year-old has become the fifth player to win the PDC Triple Crown after being victorious at the Premier League in 2024 and the World Championship earlier this year. [...]
World Cup of Darts prize money: How much Northern Ireland won June 12, 2025 One of darts’ great spectacles takes place over the next couple of days: the World Cup of Darts. But how much prize money do you make if you win it? Darts sensation Luke Littler will make his World Cup of darts debut this week in Frankfurt as he joins great rival Luke Humphries in a [...]
Premier League Darts final prize money 2025: How much can Littler win? May 29, 2025 Luke Littler will feature at the O2 Arena tonight in the Premier League Darts final as a world champion, as he looks to defend his title. But how much can he win? There were 16 nights of Premier League Darts which began on 6 February in Belfast and travelled across the UK, Ireland and continental [...]