Paris 2024: Team GB name tennis squad, Raducanu declines spot June 16, 2024 Emma Raducanu has declined an opportunity to represent Great Britain at the Paris 2024 Olympics this summer. The 21-year-old former Us Open champion was offered a International Tennis Federation wildcard to enter the Paris 2024 Olympics, at Roland Garros, but declined the invitation. But Andy Murray, two time gold medalist in the men’s singles, will [...]
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Alcaraz wins French Open to go just one title short of career Grand Slam June 9, 2024 Carlos Alcaraz moved to within one title of a career Grand Slam on Sunday with a marathon five set victory over Alexander Zverev at the French Open. The 21-year-old Spaniard toppled his German opponent 6-3 2-6 5-7 6-1 6-2 on Court Philippe-Chatrier to win La Coupe des Mousquetaires at Roland Garros for the first time. [...]
French Open: Zverev or Ruud can be next Grand Slam winner June 7, 2024 Come Sunday evening on the clay of Court Philippe-Chatrier we could see a new Grand Slam winner in men’s tennis. Because either German Alexander Zverev or Norwegian Casper Ruud will be in the final and have a sot at lifting the Coupe des Mousquetaires at the French Open. Sure reigning Australian Open champion Jannik Sinner [...]
Team GB hopefuls Asher-Smith and Hughes impress on weekend in track and field events May 12, 2024 Great Britain picked up three gold medals at the coveted Jamaica Athletics Invitational at the weekend as the nation’s track and field stars shape up ahead of the Paris 2024 Olympics. Dina Asher-Smith took gold in the women’s 200m, beating Jessika Gbai of Ivory Coast and Lanae-Tava Thomas of Jamaica. Zharnel Hughes won the same [...]
Judo star Skelley channelling rugby’s Wilkinson for Paris 2024 success April 29, 2024 A Paralympic champion whose rugby career was curtailed by sight loss is channelling Jonny Wilkinson on his journey to Paris 2024. Chris Skelley, a visually impaired judo player, dreams of emulating the England rugby legend in his bid to climb further into the sporting history books. Skelley was thrown into rugby and judo by his [...]
Weightlifter Campbell: Money doesn’t motivate me but I am ready to cash in April 26, 2024 Emily Campbell says money does not motivate her, but she is ready to cash in at Paris 2024. Campbell, the first British woman to win a weightlifting Olympic medal when she claimed silver in Tokyo, was speaking after World Athletics announced they would be giving gold medallists at this summer’s Olympics $50,000 each. It is [...]
Ed Warner: How do we value sport and the draw of much needed money April 25, 2024 After World Athletics announced it would be paying its Olympic gold medallists, a fresh debate has opened up around money for our athletes and the draw of cash in sport for bodies. Ed Warner writes. The British Olympic Association seats its gold medallists in the front of the plane carrying its team home from a [...]