US giant Anthropic poaches British AI firm founders in OpenAI rivalry August 13, 2025 Anthropic has hired the three cofounders of London-based AI startup HumanLoop, along with most of its engineering and research staff, in its latest move to bolster AI talent in Europe. As Sifted reported on Tuesday, the hires include chief executive Raza Habib, chief tech officer Peter Hayes and chief product officer Jordan Burgess, all of [...]
Musk threatens Apple with legal action in escalating feud with Altman’s OpenAI August 13, 2025 Elon Musk has threatened to sue Apple, accusing the iPhone maker of unfairly favouring ChatGPT developer OpenAI in its App Store rankings and listings. In a series of posts on X, formerly Twitter, the Tesla and SpaceX chief claimed Apple was making it “impossible” for any other AI company to reach the number one position [...]
ChatGPT-5 launch took the shine off OpenAI August 12, 2025 Overhype has taken the shine off OpenAI, whose much anticipated launch of ChatGPT-5 left superfans disappointed, writes Paul Armstrong.
Advertisers have a new audience to sell to: AI models August 12, 2025 For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]
Labour’s OpenAI deal lacks transparency July 24, 2025 The Labour government’s newly announced partnership with OpenAI has positioned the UK at the centre of a global discourse on the future of artificial intelligence in public services. The memorandum of understanding (MoU), signed on Tuesday by tech secretary Peter Kyle and OpenAI chief Sam Altman, sets out a framework for collaboration across sectors like [...]
OpenAI: ChatGPT maker’s UK earnings skyrocket July 23, 2025 OpenAI has raked in millions of pounds since the launch of artificial intelligence (AI) service ChatGPT in the UK, it has been revealed. The UK division of the US tech giant ended last year with current assets of £56.2m which included £42.4m in the bank and a further £13.7m owed by debtors, according to new [...]
Universities have woken up to AI reality. Can businesses now keep up? July 22, 2025 Universities are moving from degree machines to AI-savvy, entrepreneurial training grounds. Businesses must keep up, writes Paul Armstrong.
Meta: Zuckerberg’s open source gamble collides with EU regulation July 20, 2025 Meta has refused to sign the European Commission’s new AI Code of Practice, escalating tensions with Brussels just weeks before landmark regulation kicks in. The voluntary guidelines – designed to help tech giants prepare for the EU’s sweeping AI Act – were rejected outright by Meta’s global affairs chief Joel Kaplan, who warned they introduced [...]
AI giants ‘fundamentally unprepared’ for dangers of human level intelligence July 17, 2025 The world’s leading artificial intelligence (AI) companies are hurtling toward the creation of human-level AI – but without a credible safety net. Top AI developers of being “fundamentally unprepared” for the consequences of the very systems they are racing to build, warned the Future of Life Institute (FLI). In a recent report, the US-based AI [...]
UK launches free AI training for schools as staff confidence lags July 17, 2025 The government has rolled out a new suite of free training materials to help schools and colleges across England get to grips with artificial intelligence in the classroom. The Department of Education (DfE) said the resources – developed by Chiltern Learning Trust and the Chartered College of Teaching – aim to boost staff confidence in [...]