Icons, purpose and gastronomy: How brands can win at the 2026 World Cup Sport Business The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Nike and Superdry adverts banned in ‘greenwashing’ crackdown ESG News Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the advertising watchdog as part of a major crackdown on corporate greenwashing. The Advertising Standards Authority (ASA) upheld complaints against the three fashion giants, assessing that environmental claims made in a series of search engine adverts were exaggerated [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy Sport Business Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]
Nike reveals England World Cup kit innovation to beat 50C heat October 23, 2025 England have been handed a new weapon to combat the extreme heat and humidity expected at next summer’s men’s World Cup by kit maker Nike. Thomas Tuchel’s team could face heat stress equivalent to almost 50C at the tournament, which is being co-hosted by the US, Mexico and Canada. But Nike has unveiled its latest [...]
LaLiga overseas game set to be axed as Fifa delays decision September 24, 2025 LaLiga’s hopes of staging a match between Villarreal and Barcelona in Miami in December have suffered another setback with Fifa opting against ruling on the request at its forthcoming council meeting next month. Sources with knowledge of Fifa’s deliberations have told City AM that it has no plans to formally discuss the controversial issue of [...]
How Michele Kang put WSL newcomers London City Lionesses on fast track September 4, 2025 If anyone needed any reminder, one incident this summer illustrated the depth of owner Michele Kang’s dedication to turning London City Lionesses from Women’s Super League anomalies into a European force. It was while the club were in the Netherlands last month for a pre-season training camp, during which they played local side FC Twente [...]
JD Sports shareholders hoping for progress amid US consumer weakness August 24, 2025 JD Sports investors will be hopeful the retailer can show signs of progress next week after sales came under pressure at the start of the year. The impact of US tariffs and its overall performance in the US will be particularly in focus when it provides a half-year trading update on Wednesday 27 August. Shares [...]
Draper signs multi-year Vuori deal ahead of US Open August 19, 2025 Sporting brand Vuori has captured its biggest talent to date, signing up British No1 tennis star Jack Draper ahead of the US Open. The self-proclaimed “performance and lifestyle brand known for its coastal California-inspired style”, which last year announced a $825m investment round led by General Atlantic and Stripes, will partner with Draper as part [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Rare Lionesses ‘Champions’ shirt almost gone as sales rocket 250 per cent July 29, 2025 Special Lionesses replica shirts commemorating their Women’s Euro 2025 victory have almost sold out as fans revel in Sunday’s historic win. The Nike kit, which costs £125 and is emblazoned with “Champions” and the number 25 on the back, only launched after England’s triumph over Spain. It is part of a range of new merchandise [...]