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Nike

  • Banned Nike and Sky ads are a ‘warning to retailers’ from the ASA

    September 25, 2024

    The UK’s advertising watchdog has banned ads from Nike and Sky on the grounds that they’re misleading in another sign that the agency has its eyes firmly peeled on the way retailers approach customers online. The ads, the Advertising Standards Agency (ASA) suggested, were designed to lure consumers in and unintentionally spend money. Commercial lawyer [...]

  • The real England football shirt scandal is the prices

    March 29, 2024

    Forget messing around with the St George’s Cross, Nike’s worst offence is charging £124.99 for an England football shirt that will be out of date by the World Cup, says Steve Allen Football shirts have always been a source of controversy. In the 1980s if you wore the wrong one near the Millwall ground it [...]

  • Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing?

    March 6, 2024

    They aren't the first football team to try this, with mixed results.

  • Mission: Nutrition brand backed by Jake Humphrey and Michael Vaughan seeking extra investment

    February 27, 2024

    A nutrition brand backed by the likes of Jake Humphrey and Michael Vaughan is seeking to raise an extra £1.5m as it eyes turning a profit for the first time in 2026.

  • Nike to sell Mary Earps England goalkeeper shirt after caving in to fan demands

    August 24, 2023

    A limited number of replica Mary Earps goalkeeping shirts are finally being made available to buy by England kit manufacturer Nike. Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase. Calls for Nike to put things right have grown louder [...]

  • Nike still won’t sell England goalkeeper shirt despite Mary Earps’ World Cup heroics

    August 21, 2023

    Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]

  • Lionesses shirt sales surge 700 per cent ahead of Women’s World Cup final

    August 17, 2023

    The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]

  • Is chess a sport? It soon may be chasing the Olympic Holy Grail

    August 10, 2023

    Columnist Ed Warner discusses chess, funding fringe sports and what makes a solid sporting body chief executive. Where do you draw the line between games and sports? Mine is at the door of the pub, so ruling dominos, bar billiards, space invaders and darts out of the sporting firmament. I realise of course that this [...]

  • 2023 Women’s World Cup ads showcase new-found star power of players

    July 17, 2023

    Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]

  • Disney names new chair as home of Mickey Mouse prepares for boardroom battle

    January 12, 2023

    Walt Disney has named Nike veteran Mark Parker as its next chair while snubbing activist investor Nelson Peltz, who the company declined to nominate as a director. This comes after the multimedia giant faced demands from activist investor Peltz for a board seat. Peltz is the head of New York-based Trian Partners, which owns a [...]

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