Liverpool ditch Nike as they land £300m kit deal March 10, 2025 Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]
Production firms backed by James Corden and LeBron James in major merger November 18, 2024 A production company backed by James Corden, which is behind plans for a £450m film studio in Sunderland, is to merged with a business founded by LeBron James. The merger between The SpringHill Company and Fulwell 73, which is expected to complete in the coming weeks, will be backed by Fenway Sports Group, RedBird Capital [...]
Enhanced Games: Doped Olympics make hires from Nike and Red Bull November 14, 2024 The Enhanced Games, a doping version of the Olympic Games planned for next year, has poached talent from Nike, Snapchat and Red Bull as the group steps up its efforts to launch in 2025. The brainchild of London-based billionaire Aron D’Souza, the Enhanced Games will see athletes able to take substances that are currently banned [...]
FC Barcelona announce new Nike deal worth £1.4bn November 11, 2024 Barcelona have announced a 14-year kit manufacturing deal with Nike worth £1.4bn in what is a record agreement of its kind. Despite murmurs of a fractious relationship between the Catalan club and the American sporting titan the deal will be worth around £105m per season for the LaLiga club. Real Madrid’s deal with Adidas is [...]
Will JD Sports be able to shrug off problems at Nike? October 2, 2024 Despite a strong set of results, with record revenue and a pick-up in sales, shares in JD Sports fell around five per cent this morning. After a tough year, which included a profit warning in January and £2bn wiped off its market cap, JD reported like-for-like sales growth in the first half of the year [...]
Banned Nike and Sky ads are a ‘warning to retailers’ from the ASA September 25, 2024 The UK’s advertising watchdog has banned ads from Nike and Sky on the grounds that they’re misleading in another sign that the agency has its eyes firmly peeled on the way retailers approach customers online. The ads, the Advertising Standards Agency (ASA) suggested, were designed to lure consumers in and unintentionally spend money. Commercial lawyer [...]
The real England football shirt scandal is the prices March 29, 2024 Forget messing around with the St George’s Cross, Nike’s worst offence is charging £124.99 for an England football shirt that will be out of date by the World Cup, says Steve Allen Football shirts have always been a source of controversy. In the 1980s if you wore the wrong one near the Millwall ground it [...]
Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing? March 6, 2024 They aren't the first football team to try this, with mixed results.
Mission: Nutrition brand backed by Jake Humphrey and Michael Vaughan seeking extra investment February 27, 2024 A nutrition brand backed by the likes of Jake Humphrey and Michael Vaughan is seeking to raise an extra £1.5m as it eyes turning a profit for the first time in 2026.
Nike to sell Mary Earps England goalkeeper shirt after caving in to fan demands August 24, 2023 A limited number of replica Mary Earps goalkeeping shirts are finally being made available to buy by England kit manufacturer Nike. Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase. Calls for Nike to put things right have grown louder [...]