2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
Disney names new chair as home of Mickey Mouse prepares for boardroom battle January 12, 2023 Walt Disney has named Nike veteran Mark Parker as its next chair while snubbing activist investor Nelson Peltz, who the company declined to nominate as a director. This comes after the multimedia giant faced demands from activist investor Peltz for a board seat. Peltz is the head of New York-based Trian Partners, which owns a [...]
Nike and JD Sports sign transatlantic deal to give UK customers more new shoes September 30, 2022 British and American sports brand giants JD Sports and Nike have shaken hands on a new partnership to give customers access to more products and rewards. The Connected Partnership deal signed this week, the first-of-its-kind in Europe, will give customers the chance to get their hands on a range of exclusive products from the US-shoe [...]
Kit hits the fan: Retailers running out of England Women’s shirts ahead of Euros final July 28, 2022 Retailers are running out of England Women’s football shirts ahead of the Lionesses’ Euro final against Germany on Sunday. The official England online store, kit maker Nike’s website and a host of high street retailers had sold out of all but extra-small women’s home shirts, which are priced at £75, on Thursday. “We have seen [...]
Nike confirms complete exit from Russia June 23, 2022 Sports brand giant Nike has formally exited Russia due to the ongoing war in Ukraine, three months after suspending operations. The US company, famous for its tick logo, said the delay in quitting completely was because it was “responsibly” scaling down its operations, in order to protect employees. This comes after Nike, which sponsors athletes [...]
Nike joins Starbucks and McDonald’s in exiting Russia as it cuts ties with franchisee May 25, 2022 Trainers titan Nike has become the latest US household name to exit Russia, as it confirmed it had not renewed agreements with its largest franchisee there. According to the Vedomosti daily newspaper, Inventive Retail Group (IRG), which oversees Nike’s stores in Russia via the subsidiary Up And Run has confirmed Nike is no longer supplying [...]
How Nike’s Jordan deal changed sports industry: new Ben Affleck and Matt Damon film to tell story April 20, 2022 Ben Affleck and Matt Damon are to star in a new film about the rise of Nike from upstart trainer brand to global sportswear giant. The movie will focus on Nike’s unlikely pursuit of a contract basketball star Michael Jordan – a deal which transformed the company’s fortunes and changed the course of the industry. [...]
Microsoft among best firms to work for despite CEO making 410 times average salary March 14, 2022 HP and Microsoft are some of the best Fortune 500 firms to work for, with high average earnings despite eye-watering sums going to those at the top. Chief executives for some of the world’s leading companies earn up to 840 times the average employee according to a new report released this week. Ranked number one [...]
Peloton regains momentum as premarket trading sends shares up 22 per cent amid takeover rumours February 7, 2022 Peloton shares soared 22 per cent in premarket trading today after weekend reports of takeover interest from Amazon and Nike. Amazon is exploring an offer for Peloton, a source told Reuters on Friday. The Financial Times and the BBC also reported sportswear company Nike was weighing a bid for Peloton, which touched new records last [...]
Amazon and Nike eye Peloton bids after valuation plunges from $50bn to $8bn February 5, 2022 Amazon and Nike are reportedly mulling separate bids for Peloton, after calls from an activist investor to sell off the exercise equipment giant. After riding the pandemic high to an eyewatering $50bn valuation 12 months ago, Peloton has backpedalled to a humbler $8bn capitalisation. Activist investor Blackwells Capital, which owns a little under five per [...]