Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.
Ollie Phillips: Champions Cup, LRZ and women’s Lions tour January 19, 2024 Amid talk of Louis Rees-Zammit’s move to NFL, the upcoming release of the Netflix documentary and the various Six Nations squad announcements, we must not forget the allure that this weekend’s Investec Champions Cup has. I wasn’t too certain about the change in pool structure but it must be said that nearly every game has [...]
Rugby in shock after star Rees-Zammit follows American dream to NFL January 16, 2024 Rees-Zammit is to take part in the NFL's player pathway for overseas players.
Number of Brits buying sports tickets for overseas events skyrockets December 18, 2023 The number of Brits buying tickets for sporting events outside of the United Kingdom rose by 41 per cent in 2023 as the post-pandemic urge to attend live action continues to increase. It comes as the trend for overseas sport has risen by 50 per cent globally, according to Viagogo. This overseas demand was driven [...]
London hopes rise as NFL agrees to double number of overseas games December 13, 2023 The league has also revealed plans to play a game in Brazil for the first time.
NFL UK chief on Jags’ London franchise and Olympic flag football in 2028 October 14, 2023 Flag football at the Olympics could be the inspiration to get more UK children into the NFL, according to the league’s UK general manager Henry Hodgson. Speaking to City A.M. from Tottenham Hotspur Stadium, which will this year host the Tennessee Titans versus the Baltimore Ravens in the third and final NFL London game of [...]
NFL plans to stay in London long after current Spurs deal, says UK head October 11, 2023 The NFL’s UK chief insists there will be no reduction in the number of games staged in London after the sport’s deal with Tottenham Hotspur expires at the end of the decade. The American Football league has held overseas games in London since 2007 and recently extended a deal to play two of those per [...]
Wayne Rooney to Birmingham rumours see supporters barrack Tom Brady October 9, 2023 Birmingham City supporters have targeted NFL great Tom Brady after the club were strongly linked with a move to hire Wayne Rooney as manager in place of John Eustace. Solihull-born Eustace was sacked on Monday after 15 months in charge, despite keeping the Blues in the Championships last term and guiding them to sixth so [...]
The NFL can overtake endemic UK sports – it’s a change 40 years in the making September 30, 2023 The NFL is back in London for its annual games and has ambitious plans for the UK.