What can the Premier League learn from NFL and the Super Bowl? February 17, 2024 Richard Davies, Partner at Charles Russell Speechlys, on the lessons the Premier League can learn from the Super Bowl. Few events rival the commercial juggernaut that is the Super Bowl. Year after year, this American spectacle captivates audiences worldwide, boasting unparalleled viewership and revenue. While the Premier League stands as a commercial powerhouse in its [...]
Overseas Super Bowl LVIII tickets saw surge with Britain key player February 13, 2024 British fans accounted for the fourth most Viagogo sales of Super Bowl LVIII tickets outside of the United States. Only Mexico, Canada and Australia had overseas sales higher than Great Britain for Sunday’s event, where the Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime. With the NFL already hosting games in London [...]
Super Bowl LIX: How to read Roman numerals ahead of NFL American football February 11, 2024 We may be at the 59th (LIX) Super Bowl but many are still oblivious to the bunch of apparent letters that change every year. So here is how to read Roman numerals. What are Roman numerals? Roman numerals are, shock horror, symbols that represent numbers based on the ancient Roman system. Alphabet symbols are used [...]
Super Bowl LVIII ad review: BMW, Uber Eats, Kris Jenner and Lionel Messi February 11, 2024 Super Bowl commercials have, for some time now, been on a trend of featuring more and more celebrities, in ever intriguing and beguiling ways. Indeed, the NFL has had its very own celebrity endorsement this season, with the Grammy award winning singer, Taylor Swift, dating the Kansas City Chiefs’ tight end, Travis Kelce. Her sheer [...]
‘Super Bowl is a home away from home as an American in London’ February 10, 2024 Yes, you are right, the Super Bowl is not just about American football – and it probably never will be. But that doesn’t mean it’s not the (with full emphasis on the ‘the’) weekend that Americans, and even the Brits, look forward to all year. Everyone’s got their reasons for tuning in – whether it [...]
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.
Ollie Phillips: Champions Cup, LRZ and women’s Lions tour January 19, 2024 Amid talk of Louis Rees-Zammit’s move to NFL, the upcoming release of the Netflix documentary and the various Six Nations squad announcements, we must not forget the allure that this weekend’s Investec Champions Cup has. I wasn’t too certain about the change in pool structure but it must be said that nearly every game has [...]
Rugby in shock after star Rees-Zammit follows American dream to NFL January 16, 2024 Rees-Zammit is to take part in the NFL's player pathway for overseas players.
Number of Brits buying sports tickets for overseas events skyrockets December 18, 2023 The number of Brits buying tickets for sporting events outside of the United Kingdom rose by 41 per cent in 2023 as the post-pandemic urge to attend live action continues to increase. It comes as the trend for overseas sport has risen by 50 per cent globally, according to Viagogo. This overseas demand was driven [...]