Super Bowl LVIII ad review: BMW, Uber Eats, Kris Jenner and Lionel Messi February 11, 2024 Super Bowl commercials have, for some time now, been on a trend of featuring more and more celebrities, in ever intriguing and beguiling ways. Indeed, the NFL has had its very own celebrity endorsement this season, with the Grammy award winning singer, Taylor Swift, dating the Kansas City Chiefs’ tight end, Travis Kelce. Her sheer [...]
‘Super Bowl is a home away from home as an American in London’ February 10, 2024 Yes, you are right, the Super Bowl is not just about American football – and it probably never will be. But that doesn’t mean it’s not the (with full emphasis on the ‘the’) weekend that Americans, and even the Brits, look forward to all year. Everyone’s got their reasons for tuning in – whether it [...]
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.
Ollie Phillips: Champions Cup, LRZ and women’s Lions tour January 19, 2024 Amid talk of Louis Rees-Zammit’s move to NFL, the upcoming release of the Netflix documentary and the various Six Nations squad announcements, we must not forget the allure that this weekend’s Investec Champions Cup has. I wasn’t too certain about the change in pool structure but it must be said that nearly every game has [...]
Rugby in shock after star Rees-Zammit follows American dream to NFL January 16, 2024 Rees-Zammit is to take part in the NFL's player pathway for overseas players.
Number of Brits buying sports tickets for overseas events skyrockets December 18, 2023 The number of Brits buying tickets for sporting events outside of the United Kingdom rose by 41 per cent in 2023 as the post-pandemic urge to attend live action continues to increase. It comes as the trend for overseas sport has risen by 50 per cent globally, according to Viagogo. This overseas demand was driven [...]
London hopes rise as NFL agrees to double number of overseas games December 13, 2023 The league has also revealed plans to play a game in Brazil for the first time.
NFL UK chief on Jags’ London franchise and Olympic flag football in 2028 October 14, 2023 Flag football at the Olympics could be the inspiration to get more UK children into the NFL, according to the league’s UK general manager Henry Hodgson. Speaking to City A.M. from Tottenham Hotspur Stadium, which will this year host the Tennessee Titans versus the Baltimore Ravens in the third and final NFL London game of [...]
NFL plans to stay in London long after current Spurs deal, says UK head October 11, 2023 The NFL’s UK chief insists there will be no reduction in the number of games staged in London after the sport’s deal with Tottenham Hotspur expires at the end of the decade. The American Football league has held overseas games in London since 2007 and recently extended a deal to play two of those per [...]