Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing February 11, 2025 Williams principal James Vowles has hailed a new era for the Formula 1 team after signing a record partnership deal with software giant Atlassian. The agreement sees the historic outfit rebranded as Atlassian Williams Racing as they step up their efforts to return to the front of the grid in motorsport’s biggest series. It comes [...]
Netflix eyes Formula 1 TV rights deal after Drive to Survive success February 7, 2025 Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]
Boost for UK industry as another F1 team heads to ‘motorsport valley’ February 4, 2025 Sauber will become the next Formula 1 team to open a base in the UK’s “motorsport valley” as Audi prepares to enter the sport in 2026. The Swiss-based team has struggled to recruit top engineering talent from other teams due to its base on the continent. They’ll join the likes of Mercedes, Red Bull and [...]
Formula 1 team owner sponsors MotoGP outfit in new deal January 28, 2025 One of the 10 Formula 1 teams set to compete in the 2025 season has agreed a sponsorship agreement with MotoGP team Pramac Racing. Alpine – whose F1 outfit boasts Pierre Gasly and Jack Doohan – will be a main sponsor of the Prima Pramac Yamaha MotoGP team. The French manufacturer – whose Formula 1 [...]
‘A fantastic milestone’: Haas appoints F1’s first female race engineer January 21, 2025 Equality in motorsport campaigners have welcomed Laura Muller’s appointment by Haas as the first female race engineer in Formula 1. German Muller, who has previously held other engineering roles with Haas, will work closely with French driver Esteban Ocon, including advising him during races on the team radio. Team principal Ayao Komatsu said: “Her work [...]
UK motorsport businesses missing out on corporation tax relief January 21, 2025 The heart of the UK’s Formula 1 and motorsport hub could be paying unnecessarily high tax rates because they’re unaware of free relief available to them, a new study has revealed. Less than 10 per cent of firms are claiming Patent Box relief in the motorsport corridor of the UK, which houses the likes of [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
World Supercross Championship heads to London for first time December 4, 2024 The World Supercross Championship will debut in London next year with West Ham United’s London Stadium hosting the event. It comes as the former Olympic Stadium will not host Major League Baseball in Stratford, as it did earlier this year. The FIM World Supercross Championship will also host a debut event in Buenos Aires as [...]
FIA under fire amid safety fears over handling of chaotic Qatar Grand Prix December 2, 2024 Formula 1’s embattled governing body the FIA has come in for further criticism for the race stewards’ handling of an incident that led to Lando Norris receiving a 10-second stop-go penalty at the Qatar Grand Prix on Sunday. Norris was sanctioned for ignoring yellow flags after the wing mirror of Williams’ Alex Albon fell off [...]