DHL chief on English rugby ‘concern’, Formula 1 and Manchester United Sport Business “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England. The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]
Formula 1 presents creativity conundrum for brands and sponsors Sport Business They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe. Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-breaking, news-making Netflix docuseries. An official film starring Brad Pitt, the highest-grossing sports movie ever made and an Oscar nominee to boot. More [...]
Formula 1 signs first ever official betting operator in multi-year deal Sport Business Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]
Formula 1 revenues soar to $4bn as sport cashes in on popularity February 26, 2026 Formula 1 is closing on annual revenues of $4bn after their recent accounts recorded a 14 per cent increase to $3.9bn. The healthy spike comes as Formula 1 parent company Liberty Media reported a rise in team payouts – by 11 per cent – to $1.4bn ahead of the 2026 season, which will see Cadillac [...]
Williams F1 adds banking giant to partner roster ahead of pivotal season January 30, 2026 Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]
Why Formula 1 is a rare global sports asset December 6, 2025 Formula 1 has become one of the most sought-after properties in global sport — and the reasons run far deeper than glamour and horsepower. In a fragmented media landscape, F1 is one of the few rights-holders that can credibly claim global scale, cultural momentum and commercial scarcity. Start with the basics: reach. F1 remains one [...]
F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight December 1, 2025 The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstappen head to the season finale in Abu Dhabi this weekend with all three in [...]
E1 Series heads to Bahamas as calendar reveals mystery race November 24, 2025 The Formula 1 of water, E1 Series, will race in the Caribbean for the first time as it reveals its season three calendar. The series – which counts the likes of Will Smith, Tom Brady, LeBron James, Rafael Nadal, and Steve Aoki as team owners – will return to the water for its third season [...]
‘Heat hazard’ rules invoked for Formula 1 Singapore Grand Prix October 2, 2025 Formula 1 chiefs have designated this week’s Singapore Grand Prix the first “heat hazard” race under new rules designed to protect drivers’ wellbeing. Temperatures for Sunday’s race at Marina Bay are expected to exceed 31C which, combined with the tropical humidity, has triggered the measures. It means that teams will be required to fit all [...]
A stunning package for 2 to Le Mans 24 Hour with Motorsport Events September 24, 2025 Prize includes travel, full weekend admission, gold star accommodation and hospitality City Winners and Motorsport Events have teamed up to offer one lucky winner the prize for two people to enjoy a four-night stay at their private ‘Pop-up Village’ accommodation at the 2026 running of the iconic Le Mans 24hr race from. This incredible prize [...]