Inside Formula 1’s £10,000 hospitality ticket on the back of a moving lorry Sport Business Formula 1 is expanding the roll-out of a £10,000-per-head hospitality experience which allows VIPs to dine on the track aboard a “travelling dining room”. The Out Lap kicked off in Spa before the summer break but will continue in Zandvoort, Monza and Madrid after a sell-out in Belgium as part of the mega-deal between Formula [...]
Will Formula 1 need to refund sponsors for cancelled Middle East races? Sport Business Anna Sowerby dissects what happens with sponsorship agreements when events, such as Formula 1 Grands Prix, are cancelled As we enjoy yet another blockbuster summer of sport, the current global landscape is a stark reminder of just how quickly situations can change and put events at risk of being cancelled. The obvious example being the [...]
Formula 1’s governing body wants more races in China and Asia Sport Business Formula 1’s governing body has insisted it wants more races in China and Asia as part of a Far East pivot ahead of this weekend’s British Grand Prix at Silverstone. The Federation Internationale de l’Automobile (FIA) told City AM that Asia had become a key growth market for the not-for-profit motorsport governing body, which this [...]
Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m July 2, 2026 Formula 1 boosts the UK economy by £12bn every year, according to new figures revealed ahead of this weekend’s British Grand Prix at Silverstone. The wider impact in the UK of the elite motor racing series – 10 of whose 11 teams are headquartered in the country or have operational bases on these shores – [...]
Silverstone safe amid MotoGP calendar shake-up, chiefs insist June 25, 2026 MotoGP chiefs have insisted their Silverstone race is safe despite plans for a drastic shake-up to the motorsport’s calendar. After signing a major deal with the five manufacturers – akin to Formula 1’s governing Concorde Agreement – which formalises the commercial framework across the sport until 2031, MotoGP will now look to grow an organisation [...]
MotoGP and manufacturers sign first Formula 1-style Concorde agreement June 19, 2026 MotoGP and its five manufacturers have today signed a first-of-its-kind partnership that mimics Formula 1’s famous Concorde agreement. The two-wheeled motorsporting discipline, owned by Formula 1 parent Liberty Media, this morning agreed what they have called a “defining” agreement between themselves and the five bike manufacturers – Aprilia, Ducati, Honda, KTM and Yamaha – in [...]
Buses, shoes and air ambulances: The F1 tech influencing everyday life April 30, 2026 F1 may have been away from our screens for over a month, but its technology has been all around us. Matt Hardy digs deeper. Ever sat on the famously busy – and traffic heavy – 149 bus route from London Bridge to Edmonton Green, the one that weaves its way through the City before heading [...]
DHL chief on English rugby ‘concern’, Formula 1 and Manchester United April 15, 2026 “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England. The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]
Formula 1 presents creativity conundrum for brands and sponsors March 6, 2026 They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe. Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-breaking, news-making Netflix docuseries. An official film starring Brad Pitt, the highest-grossing sports movie ever made and an Oscar nominee to boot. More [...]
Formula 1 signs first ever official betting operator in multi-year deal March 5, 2026 Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]