Woods partners with TaylorMade Golf after ditching Nike February 13, 2024 Tiger Woods has announced a partnership with TaylorMade Golf after ending his 27-year association with Nike last month. Woods’ new collaboration with the American sports equipment manufacturer has launched a new clothing and footwear brand named Sun Day Red. The brand is inspired by Woods’ connection to the colour red, which has followed him throughout [...]
Pitch Golf and Trackman announce key growth partnership February 11, 2024 Pitch Golf and Trackman have announced a partnership which is hoped will aid the promotion of diversity in golf. Pitch Golf has venues in Soho and the City and combines food, drink and indoor golf suitable for all confidence levels. The deal will combine the Pitch Golf venues with Trackman technology – known for its [...]
Johnson wins big in Las Vegas and bags £3.1m LIV Golf prize on Super Bowl weekend February 11, 2024 Dustin Johnson won big in Las Vegas this weekend as the American bagged the £3.1m prize for his victory at LIV Golf’s latest event. New to the calendar in 2024, the bright lights of Sin City welcomed the LIV Golf roster on Super Bowl weekend. With the famous MSG Sphere watching on, two-time major winner [...]
Jon Rahm and Tyrrell Hatton get Ryder Cup lift ahead of LIV Golf’s debut in Las Vegas February 8, 2024 Rahm and Hatton teamed up as Europe beat the US last year in Rome.
‘The supply-demand balance in sport needs re-calibrating’ February 8, 2024 It would be nonsense to ask how much money top golfers need. How much they want, however? That’s easy. More. And more is what’s coming their way, this time from private equity investment into the PGA Tour, herd-following the Saudi investment via LIV Golf into the sport. It’s not just golf where athletes are reaping [...]
DP World Tour hails PGA Tour collaboration after FedEx sponsors Open de France February 5, 2024 It follows the success of a worldwide partner offering in the Ryder Cup.
Niemann vows to prove major worth after winning LIV Golf opener at Mayakoba February 5, 2024 Niemann won a play-off in fading light after a battle between Spanish-speaking stars.
Jon Rahm and Tyrrell Hatton add European spice to 2024 LIV Golf League February 1, 2024 The Saudi-bankrolled circuit shows no signs of backing down despite a possible union with the PGA Tour.
PGA Tour to give £1bn in equity to players after £2.4bn deal with Liverpool owner January 31, 2024 The deal will see the tour set up a new for-profit company, PGA Tour Enterprises.
Rahm backs Hatton to shine on Saudi LIV Golf Tour January 30, 2024 Jon Rahm has backed “fierce competitor” Tyrrell Hatton to help his team win on their inaugural LIV Golf season after the Englishman signed up to the Spaniard’s side. LIV Golf returns in Mexico this weekend after American Talor Gooch won the individual title and Crushers GC claimed the team competition last year. Hatton will join [...]