LIV Golf’s decline leaves sport with more questions than answers Sport Business LIV Golf. What was that all about? Ok, the past tense might be a bit harsh. But could anyone have the appetite and depth of pockets to rescue a venture that has burned through $5bn from the ignominy of collapse? Where too does this embarrassing failure leave Saudi Arabia and its sporting ambitions? Time has [...]
LIV Golf hires restructuring experts as Saudi Arabia PIF ends funding Sport Business LIV Golf have hired restructuring specialists to a newly established board of directors as the Saudi Arabian Public Investment Fund plans to halt its investment in the rebel league. Eugene Davis and Jon Zinman, described by the breakaway leagues as “seasoned experts in complex transactions, turnarounds, and restructurings” will come into LIV Golf as it [...]
LIV Golf to seek investment as Saudi Arabia PIF to cut funding Sport Business LIV Golf is set to announce it is seeking new investment amid reports that Saudi Arabia’s Public Investment Fund is to cut off its funding. PIF has ploughed more than $5bn into LIV Golf since launching it as a challenger to the PGA Tour in 2022 and poaching top players including Bryson DeChambeau and Jon [...]
DP World Tour hits $300m sponsorship record after agreeing HCLTech deal April 29, 2026 DP World Tour sponsorship revenue is set to top $300m for the first time this year after the European professional golf circuit added HCLTech as a top-tier partner. The India-headquartered tech multinational has been named the tour’s official digital experience partner, with an initial focus on building a new website and app to improve fan [...]
What next for LIV Golf and Newcastle United after Saudi PIF strategy shift? April 18, 2026 With Saudi Arabia’s Public Investment Fund updating its strategy, what next for the PIF-owned Newcastle United and LIV Golf? Saudi Arabia’s Public Investment Fund last week published the latest iteration of its Vision strategy, which will cover the remainder of the decade. The strategy’s publication had been expected for some time. When the last planning [...]
Rory McIlroy Masters win sets him up to break Tiger Woods prize money record April 13, 2026 Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters. McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]
Familiarity of Masters and Augusta should be lesson to other golf majors April 9, 2026 Let me get the azaleas reference out of the way in this first sentence. After all, no Masters preview is seemingly complete without citing Augusta’s horticultural features. The flora are just one ingredient, though, in the secret sauce of golf’s first major of the season which starts today. Even if other sports could steal the [...]
Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport April 7, 2026 Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would [...]
The Masters delivers food now, and it’s desire wrapped in identity April 6, 2026 Large Hosting Kit: sold out. The Classics Kit: sold out. Azalea Cocktail Kit: sold out. Masters fever really is here, and fans have been keen to snap up anything branded with the yellow colourway United States coastline and Augusta red flag. For a number of years now the Masters organisers have been selling hosting kits [...]
LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation March 31, 2026 LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the [...]