Streaming surpasses free-to-air TV in key European markets, research shows Sport Business Streaming has already surpassed linear television in key European markets, new research released this week shows. Fans now consume a larger share of sport via digital platforms than free-to-air television in Italy and Spain, with Iberian audiences watching around 40 per cent more of their sport through streaming services, according to Altman Solon’s Global Sports [...]
ITV in-game Six Nations ads will keep sport free-to-air, experts say Sport Business ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset. It has led to concerns [...]
Prem Rugby signs free-to-air broadcast deal with ITV Sport Business Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It continues a longstanding agreement between the two organisations, with every match each season also broadcast on TNT Sports. The move solidifies the free-to-air [...]
Premier Sports to broadcast five Six Nations matches across UK January 7, 2026 Premier Sports will broadcast five Six Nations matches across the UK as the streaming platform looks to strengthen its rugby offering. The Irish broadcaster, which holds the UK rights to rugby competitions such as the French Top 14, Investec Champions Cup and multinational United Rugby Championship, will show one match per round, beginning with Scotland’s [...]
Free-to-air TV should be crucial pillar for rugby union August 29, 2025 Whether it be the Women’s Rugby World Cup pulling in millions of viewers on the BBC or the Six Nations being a staple of Saturday afternoon TV guide planning, free-to-air is crucial for a sport like rugby union. It is a sport that needs eye balls and a sport that thrives off being given prime [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl August 28, 2025 Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
Rugby League Ashes a North Star for the game in England July 21, 2025 Sports are forever trying to innovate, develop and find the next mast on which to pin their colours to. But not international rugby league. While the English domestic Super League have brought in IMG to promote and relegate teams based on a list of external criteria that some clubs already want tweaked, the international game [...]
Exclusive: R360 rugby breakaway will have a player draft and be free-to-air June 11, 2025 The R360 global rugby breakaway plans to be broadcast free-to-air, beginning with a draft of big-name male and female players where club owners are mic’d up, City AM has learned. The franchise-based project is slated to launch next year and – if successful – promises to fix the loss-making club game and change the face [...]
New golf deal sees DeChambeau and Rahm on free-to-air in the UK February 7, 2025 The likes of Bryson DeChambeau and Jon Rahm will be part of golf’s return to free-to-air broadcasting in the UK this weekend. It comes as the Saudi Arabia-backed LIV Golf League confirmed the 2025 season will be broadcast on ITVX in the United Kingdom. The league has previously been broadcast on YouTube in the UK [...]
Can rugby union and the Six Nations survive behind TNT paywall? January 28, 2025 For the next two months, up and down the country, you’ll walk into the pub when the Premier League is supposed to be on and instead see Six Nations rugby. It is testament to the reach of a tournament that, despite football being the national sport, kicks off its rivals for the bumper Saturday and [...]