Rose gets rosy with Formula 1 as Whispering Angel does deal June 4, 2025 The Formula 1 sponsorship portfolio grew this week as Rose brand Whispering Angel joined the likes of LVMH at the peak of motorracing partnerships. The iconic wine brand has long been part of the Formula 1 paddock but has now joined the likes of Moët & Chandon and Belvedere Vodka in a decade-long partnership with [...]
Tommy Hilfiger joins Formula 1 grid with Cadillac June 4, 2025 The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner. The Regent Street clothing brand has been synonymous with the Mercedes Formula 1 team but will join the American outfit ahead of their first season on the grid. The deal for the American apparel brand founded by its [...]
Experience the thrill of Silverstone up close at Escapade June 3, 2025 Imagine waking and stepping onto your private terrace overlooking the Silverstone race track, the home of the British Grand Prix. This is the experience provided by Escapade Silverstone. This revolutionary new destination has been designed to redefine trackside hospitality and offer unprecedented immersion into the heart of British motorsport. More than a hotel Escapade has [...]
F1 Arcade: London spot where you pay £100 to taste Formula 1 lifestyle June 3, 2025 With Formula 1’s rapid fandom rise, it was only a matter of time before you paid £100 to watch an F1 race down at your local. Matt Hardy takes a look at F1 Arcade. The seemingly sudden rise in Formula 1 interest among non-petrol heads has been nothing short of astonishing. In its 75th year [...]
Verstappen admits Russell crash shouldn’t have happened June 2, 2025 Formula 1 world champion Max Verstappen has accepted that his crash into Mercedes rival George Russell at the Spanish Grand Prix “was not right and shouldn’t have happened”. The hot-headed Dutchman veered into Russell with two laps remaining, earning a 10-second penalty which demoted him from fifth to 10th and three penalty points which leave [...]
Crypto deals in sport up 20 per cent to over £400m May 28, 2025 Sponsorship of sports organisations by crypto brands has increased by 20 per cent to over £400m with football driving new business, new research shows. The $565m spent by the blockchain-anchored organisations in the past season is closing in on the 2022-23 peak, when $685m was spent (£508m), according to SportQuake data. Nearly two thirds – [...]
Sunday Times Rich List sport: Beckham, Ratcliffe, West Ham United May 16, 2025 A host of Premier League football club owners dominate the sporting names in this year’s Sunday Times Rich List. Both current and former owners of some of the Premier League’s biggest club make the annual fortune list. Newcastle United co-owners the Reuben brothers and Manchester United co-owner Sir Jim Ratcliffe each make the top 10, [...]
Full -Throttle Corporate Experiences at F1 Drive – London May 14, 2025 Are you looking for a unique and exhilarating corporate experience in London? F1® DRIVE – London offers motorsport enthusiasts an unparalleled opportunity to step into the high speed world of Formula 1. This unique attraction combines cutting-edge technology with thrilling karting experiences, bringing your team closer to the action like never before. Located beneath the [...]
Nearly $200m spent by online trading brands on sport sponsorship this season May 12, 2025 Online trading brand sponsorship in sport has edged towards $200m, industry research released on Monday morning suggests. A total of $183m was spent across sport during the 2024/25 sporting season, according to SportQuake’s newest Marketplaces report. Robinhood, Swissquote and eToro rank as the largest three sport sponsorship spenders while 20 different sports are represented across [...]
Lewis Hamilton insists Ferrari move hasn’t turned sour after Miami spats May 5, 2025 Lewis Hamilton insists he has no problems with Ferrari or fellow driver Charles Leclerc but says he won’t apologise for spiky exchanges with the team during a frustrating Miami Grand Prix. The seven-time Formula 1 champion snapped at race engineers on the team radio as he waited for them to ask Leclerc to let him [...]