Formula 1 profits sustainable despite cap increase, says Mercedes team CFO September 3, 2025 Mercedes-AMG Petronas F1 Team CFO Russell Braithwaite on maintaining profitability in Formula 1 amid cost cap changes and how the team’s partnership with SAP will help. Formula 1’s cost cap has helped to herald a new era of profitability, with strict limits on spending allowing teams to generate a surplus from the sport’s explosion in [...]
McLaren F1 team set for £3bn valuation after stake sale September 1, 2025 McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Gordon Ramsay-backed brand recruits Red Bull F1 star as ambassador August 26, 2025 Red Bull Formula 1 driver Yuki Tsunoda has signed a deal to promote Gordon Ramsay-backed cookware brand HexClad. Tsunoda, 25, will wear the brand’s logo on his helmet when the F1 season resumes this week with the Netherlands Grand Prix at Zandvoort. Superstar chef Ramsay is a minority investor in HexClad and stars with the [...]
Haileybury: Inside the private school producing sport stars like Piastri August 13, 2025 Haileybury boasts some of Britain’s great modern athletes, and now they’re supporting Australian Oscar Piastri as he chases a world title. But how do they churn out talent? Formula 1’s man to beat at the moment is Oscar Piastri and, while a sportsperson from Melbourne may usually be associated with schooners, shoeys and thongs, there’s [...]
Formula 1 to open new F1 Box venue in London’s Westfield Stratford August 11, 2025 Formula 1’s love affair with a new generation of fans is set to expand further with F1 Box, a new experience for fans in east London. Opening at Westfield Stratford in time for next weekend, F1 Box stems from the popular F1 Arcade in the Square Mile. The set-up will include a new simulator experience [...]
Revolut enters F1 with title sponsorship of new Audi team July 30, 2025 Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]
Formula E signs World Championship extension with FIA until 2048 July 25, 2025 Formula E has extended its exclusive contract with motorsport governing body the FIA, meaning it will remain the only all-electric single-seater World Championship until at least 2048. It comes ahead of the climax of Formula E’s 11th season in London this weekend, where Nissan driver Oliver Rowland is set to be crowned champion on home [...]
Tennis shines a light on new competition law battleground in sport July 20, 2025 Does the tennis court situation prove that communication is always the answer, asks Thorndon Partners co-founder Charles McKeon. The problem with trying to shut down a conversation is that it often has the opposite effect. That’s a lesson the governing bodies of tennis may be learning the hard way. Public and private communications between players [...]
Lando Norris sells side hustle to Adrian Newey-backed group July 11, 2025 McLaren F1 star Lando Norris has sold a majority stake in Quadrant, the entertainment and gaming brand he founded, to a company backed by Adrian Newey. London-based Veloce Media Group has agreed a deal which will see Norris remain the second-largest shareholder in Quadrant with a stake of more than 20 per cent. Quadrant was [...]