Boxpark to feature at British Grand Prix after Silverstone deal September 11, 2025 Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone. The partnership, described as “landmark” by both parties, will see Boxpark “deliver a festival-style fan experience” at the race track, which attracts around 500,000 across the British Grand Prix week. It builds [...]
Carlyle announce deal with Formula 1 team Red Bull September 9, 2025 Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal. The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology. And their [...]
How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
F1: McLaren stake sale values team at record $5bn September 3, 2025 McLaren’s 30 per cent stake sale values the Formula 1 team at north of $5bn, according to sources close to the deal. Majority shareholders Mumtalakat, the Bahraini sovereign wealth fund, and UAE-based investment group CYVN Holdings this week completed the purchase of all shares they did not already own to acquire 100 per cent of [...]
Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise September 3, 2025 Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formula 1 affiliated experiential hospitality offering also has sites in Birmingham, as well as Boston, [...]
Formula 1 profits sustainable despite cap increase, says Mercedes team CFO September 3, 2025 Mercedes-AMG Petronas F1 Team CFO Russell Braithwaite on maintaining profitability in Formula 1 amid cost cap changes and how the team’s partnership with SAP will help. Formula 1’s cost cap has helped to herald a new era of profitability, with strict limits on spending allowing teams to generate a surplus from the sport’s explosion in [...]
McLaren F1 team set for £3bn valuation after stake sale September 1, 2025 McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Gordon Ramsay-backed brand recruits Red Bull F1 star as ambassador August 26, 2025 Red Bull Formula 1 driver Yuki Tsunoda has signed a deal to promote Gordon Ramsay-backed cookware brand HexClad. Tsunoda, 25, will wear the brand’s logo on his helmet when the F1 season resumes this week with the Netherlands Grand Prix at Zandvoort. Superstar chef Ramsay is a minority investor in HexClad and stars with the [...]
Haileybury: Inside the private school producing sport stars like Piastri August 13, 2025 Haileybury boasts some of Britain’s great modern athletes, and now they’re supporting Australian Oscar Piastri as he chases a world title. But how do they churn out talent? Formula 1’s man to beat at the moment is Oscar Piastri and, while a sportsperson from Melbourne may usually be associated with schooners, shoeys and thongs, there’s [...]