EY: Traditional sports cricket and rugby union surging in popularity December 4, 2025 Rugby union and cricket have surged into the top 10 most popular sports across the UK in what is a tonic for traditional sports, new research has shown. Cricket climbed six places in the EY-Parthenon Sports Engagement Index to eighth, while rugby union jumped three spots to 10th. Football, Formula 1, Swimming and Tennis all [...]
F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight December 1, 2025 The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstappen head to the season finale in Abu Dhabi this weekend with all three in [...]
Badging isn’t dead: In defence of a sports marketing fundamental November 30, 2025 Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In modern sports marketing “badging” has become a dirty word, seen as outdated, inefficient, maybe even lazy. “This isn’t a badging exercise,” has become the opening gambit to many a sales pitch. But in the [...]
Formula 1: Drive to Survive maker rakes in millions November 27, 2025 Turnover at the maker of hit Netflix Formula 1 documentary series Drive to Survive surged by almost 70 per cent during its latest financial year, it has been revealed. Box To Box Films has reported a turnover of £73.1m for the 12 months to 31 March, 2025, according to new accounts filed with Companies House. [...]
F1 to rival NBA and NFL teams valuations, predicts Aston Martin chief November 25, 2025 Formula 1 teams are on course to rival top US sports franchises as the most expensive in the world following a boom in valuations, says Aston Martin F1’s commercial chief Jefferson Slack. This month’s sale of a minority stake in Mercedes F1 valued the team at $6bn (£4.6bn), while McLaren were valued at around $5bn [...]
Ben Affleck and Matt Damon part of new F1 documentary November 21, 2025 Ben Affleck and Matt Damon are part of the team producing a new Formula 1 documentary. The flick, under the working title “Turbulence: The Greatest Mind in Formula One”, will focus on Aston Martin’s Adrian Newey. The design guru moved to the Lawrence Stroll-owned Formula 1 team after decades with Red Bull alongside former team [...]
Massa’s £64m trial a risk for Bernie Ecclestone, lawyer warns November 21, 2025 Filipe Massa’s £64m damages claim proceeding to trial represents a risk to Bernie Ecclestone and Formula 1, a top lawyer has warned. Brazilian Massa’s case against Ecclestone, Formula 1 and motorsport’s governing body the FIA saw a judgment handed down this week at London’s High Court saying parts of the claim can go to trial. [...]
Massa’s £64m damages claim vs F1, FIA and Ecclestone can go to trial, judge says November 20, 2025 Felipe Massa’s £64m damages case against Bernie Ecclestone, the FIA and Formula 1 can go to trial, a judge has said. The case in London’s High Court involves former Formula 1 driver Massa and Lewis Hamilton’s 2008 World Championship winning season. The Brazilian is claiming damages due to ‘Crashgate’ – involving Nelson Piquet Jr deliberately [...]
Cadillac add off-track hires ahead of Formula 1 debut November 18, 2025 Formula 1’s freshest team Cadillac have strengthened ahead of their first season on the grid, making two senior hires. Lauren Teixeira will join the US team as chief commercial officer while Willem Dinger will become chief partnerships officer. Teixeira joins having previously worked for the Formula 1 development Academy series, while she had had stints [...]
Why brands can learn from sports teams about earning fandom November 18, 2025 Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah Hackett. Inflation, tough market conditions and uncertainty around the upcoming Budget are forcing us to make challenging financial choices. Two-thirds of consumers now say that price matters far more than it did before. Our loyalty [...]