Ferrari merchandise sales soar 400% after Hamilton F1 move February 24, 2025 Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season. Data shared with City AM demonstrates the huge global appeal the seven-time world champion enjoys with F1 fans. In the days following Ferrari’s 2025 season launch earlier this month, Ferrari merchandise [...]
F175: Formula 1 tour de force launch a lesson to other sports in innovation February 19, 2025 Everything about Formula 1’s 75th anniversary extravaganza at London’s O2 Arena shouldn’t have worked: mass commercialisation of a sport with £9 pints and 10 teams showing off this year’s designs on last year’s cars one after another. What unfolded, however, was a lesson in how sport can continue to innovate, and how it can take [...]
Mercedes team reject fears of Ineos Formula 1 exit February 18, 2025 Formula 1 powerhouse Mercedes have been forced to deny that the team’s ownership could shift amid a wave of sporting cuts by co-owners Ineos. The chemicals giant, part-owned by British billionaire Sir Jim Ratcliffe, holds 33 per cent of shares in the Mercedes AMG Petronas F1 Team, with team principal Toto Wolff and the German [...]
Trump order could see spike in Wimbledon and Formula 1 bribes February 16, 2025 Bribes, including tickets to Wimbledon and Formula 1, could spike this year after US President Donald Trump signed an executive order that will halt the prosecution of firms accused of bribery abroad. The Foreign Corrupt Practices Act (FCPA) has been in place since 1977 and has stringently looked down on firms using bribes on government [...]
Formula 1 race in Rwanda would be ‘blood-stained’, says DRC February 12, 2025 Formula 1 risks having its brand “smeared by a blood-stained association with Rwanda” if it presses ahead with talks to stage a grand prix in Kigali, the Democratic Republic of Congo (DRC) has warned. DRC minister of foreign affairs Therese Kayikwamba Wagner wrote to F1 president and CEO Stefano Domenicali this week to urge him [...]
Allwyn wins lotto with McLaren deal after F1 partnership February 12, 2025 Lottery operator Allwyn have built upon their Formula 1 partnership this week by striking a deal with constructors’ champions McLaren. The firm, which holds the UK licence for the National Lottery, will add McLaren to their roster of partners having agreed to get on board with Formula 1 ahead of the 2025 season. “We are [...]
Ratcliffe and Ineos bite back after being sued by New Zealand Rugby February 11, 2025 Sir Jim Ratcliffe’s Ineos has blamed the “deindustrialisation of Europe” after the Manchester United co-owner was sued by New Zealand Rugby over its latest cost-cutting measure. New Zealand Rugby (NZR) went public with the dispute on Monday, claiming that Ineos had breached its sponsorship agreement by failing to pay an instalment of the £27m, six-year [...]
Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing February 11, 2025 Williams principal James Vowles has hailed a new era for the Formula 1 team after signing a record partnership deal with software giant Atlassian. The agreement sees the historic outfit rebranded as Atlassian Williams Racing as they step up their efforts to return to the front of the grid in motorsport’s biggest series. It comes [...]
Netflix eyes Formula 1 TV rights deal after Drive to Survive success February 7, 2025 Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]
Formula E beats Formula 1 in key US viewership figure, electric series claims February 5, 2025 Formula E’s Mexico City race saw a higher viewership number than Formula 1’s first race in Las Vegas in 2023, the electric series has claimed. The US audience was 80 per cent higher for the E-Prix this season versus the inaugural Vegas race, which has been described as many as a commercial juggernaut for Formula [...]