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Formula 1

  • UK motorsport businesses missing out on corporation tax relief

    January 21, 2025

    The heart of the UK’s Formula 1 and motorsport hub could be paying unnecessarily high tax rates because they’re unaware of free relief available to them, a new study has revealed. Less than 10 per cent of firms are claiming Patent Box relief in the motorsport corridor of the UK, which houses the likes of [...]

  • Two F1 races hang in balance after Belgian Grand Prix fate confirmed

    January 8, 2025

    Formula 1 has confirmed that the historic Belgian Grand Prix will stop being an annual race in 2027. Under a new deal announced today, Spa will host races in the next three seasons and then begin a period of rotation with other European dates. It will take place in 2029 and 2031 but make way [...]

  • Hamilton world title or Fury vs Joshua? The betting trends set to dominate 2025

    January 4, 2025

    Millions of Brits love a little betting flutter now and again, and sport is where the majority of our punts go. Government reports state that “the provisional 2024 to 2025 year-to-date [April to September] total for betting and gaming receipts is £1,78bn, which is £102m (6 per cent) higher than the same period during the [...]

  • Formula 1: Drive to Survive maker in the red after huge expansion

    January 3, 2025

    The maker of hit Netflix series Formula 1: Drive to Survive has fallen into the red despite its turnover accelerating by almost 180 per cent. Box to Box Films, which was founded by James Gay-Rees and Paul Martin and is headquartered in London, has reported a pre-ax loss of £4.4m for the year to 31 [...]

  • Hamilton: I cannot be more excited about Ferrari move

    January 3, 2025

    Lewis Hamilton has spoken about his move to Ferrari, stating he is excited for the year ahead. The seven-time world champion F1 driver has made the move from Mercedes to Maranello to join Charles Leclerc at Ferrari. He joins a team who appeared to be on the up towards the end of the 2024 season, [...]

  • Sport in 2025: A rallying cry to London, Mayor Khan and Londoners

    January 2, 2025

    For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]

  • Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review

    December 31, 2024

    It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]

  • Football, rugby and boxing: The most attended sports events of 2024

    December 29, 2024

    It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]

  • The three sport business trends you need to watch in 2025

    December 27, 2024

    Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]

  • The best and worst sports marketing campaigns of 2024

    December 25, 2024

    In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024.  I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]

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