Revolut leads $500m fintech push into Formula 1 August 12, 2025 Revolut, Airwallex and OKX are among global fintech giants turning to Formula 1 in a major advertising push. Fintech firms piled over $500m (£370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions. It comes as the average value of an F1 sponsorship deal climbed to over $6m [...]
Formula 1 to open new F1 Box venue in London’s Westfield Stratford August 11, 2025 Formula 1’s love affair with a new generation of fans is set to expand further with F1 Box, a new experience for fans in east London. Opening at Westfield Stratford in time for next weekend, F1 Box stems from the popular F1 Arcade in the Square Mile. The set-up will include a new simulator experience [...]
Lando Norris sells side hustle to Adrian Newey-backed group July 11, 2025 McLaren F1 star Lando Norris has sold a majority stake in Quadrant, the entertainment and gaming brand he founded, to a company backed by Adrian Newey. London-based Veloce Media Group has agreed a deal which will see Norris remain the second-largest shareholder in Quadrant with a stake of more than 20 per cent. Quadrant was [...]
Apple eye Formula 1 rights as streaming rights battle looms July 9, 2025 Tech giant Apple is in talks to show Formula 1 as the fight for racing rights across the world steps up. The US firm, which is an established streamer of sport, is looking to gain access to the rights for North America with ESPN’s deal coming to a close at the end of this season. [...]
Red Bull sack Christian Horner in major Formula 1 shock July 9, 2025 Red Bull team principal Christian Horner has been sacked by the reigning Formula 1 championship winning team after 20 years in the role. Horner has held his post since the team’s formation in 2005, and oversaw dominant periods for drivers Max Verstappen and Sebastian Vettel in a tenure that saw six Constructors‘ and eight Drivers’ [...]
F1: Man Mohammed Ben Sulayem sacked to challenge for FIA presidency July 4, 2025 A man who was sacked by Mohammed Ben Sulayem will challenge him for the FIA presidency later this year, it was confirmed on Friday. American Tim Mayer announced on Friday morning that he would stand against the incumbent Emirati in December this year, despite being sacked as a Formula 1 steward by Ben Sulayem in [...]
F1 owner Liberty Media’s MotoGP deal creates motorsporting behemoth July 3, 2025 By the close of play today Formula 1 owners Liberty Media will finalise a £3.6bn deal to buy MotoGP. The agreement will see Liberty Media purchase 84 per cent of Dorna – in cash – in a deal which last week got approval from the European Commission. “We believe the sport and brand have significant [...]
Formula 1 owners to complete £3.6bn deal for MotoGP July 2, 2025 Formula 1 owners Liberty Media will complete a £3.6bn deal to buy MotoGP by the close of play on Thursday. The agreement will see Liberty Media purchase 84 per cent of MotoGP’s commercial rights holder Dorna – in cash – after it last week got approval from the European Commission. “We believe the sport and [...]
McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity June 29, 2025 On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]
Sports events must decide between purists and entertaining newbies June 26, 2025 With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]