Fifa casts net as Budweiser Uefa talks throw World Cup contract into doubt November 5, 2025 Fifa has begun exploratory talks with other alcohol companies as a contingency measure in case long-term partner AB InBev, maker of Budweiser, opts against extending its contract as the world governing body’s official beer supplier after next year’s World Cup. AB InBev’s flagship brand Budweiser has been the official World Cup beer since the 1986 [...]
Michael Vaughan: This is how England can win back the Ashes October 2, 2025 Michael Vaughan has revealed how England can win back the Ashes this winter as he declared their Australian opposition “not a great team”. The former England captain, who led his side to victory in the iconic 2005 Ashes test series, outlined his blueprint of how to win Down Under. Ben Stokes’s side will take on [...]
Exclusive: England ready to halt cricket ODI over emergency alert test September 2, 2025 England’s cricket team are ready to pause their ODI match against South Africa on Sunday to observe the government emergency alert test, City AM can reveal. The UK government will be testing its alert systems, which will cause a loud noise on all 4G and 5G phones and tablets on Sunday at 3pm regardless of [...]
Exclusive: TNT Sports to send broadcast team to Ashes this winter August 19, 2025 TNT Sports are planning to send their own commentary and presentation team to the Ashes later this year after signing an exclusive one-year rights deal with Cricket Australia earlier this month. The broadcaster’s coverage of recent England tours, such as the women’s Ashes campaign and the men’s Test series in India last winter, was largely based on taking the [...]
TNT Sports to show England’s 2025-26 Ashes series in Australia August 5, 2025 TNT Sports will show the men’s Ashes series this winter after striking a one-year deal with Cricket Australia. England head Down Under looking to end Australia’s grip on the urn, which they have held since 2018. It follows a thrilling contest with India, which culminated in a six-run fifth-Test win and 2-2 series draw at [...]
Exclusive: OnlyFans signs up England cricket star Tymal Mills August 4, 2025 England international Tymal Mills has agreed a partnership with OnlyFans that will see him become the first big-name cricketer on the global content creator platform. Mills joins other athletes including tennis star Nick Kyrgios on the site, where he has promised to share behind-the-scenes content, analysis and one-to-one coaching advice. As part of the partnership, [...]
Is Joe Root actually the greatest English batsman ever? July 30, 2025 Joe Root has been acclaimed as the greatest English batsman ever, but is it actually true? Paul Ormerod delves into the stats.
Why David Gower is selling his rare cricket memorabilia on eBay July 15, 2025 Former England cricket captain David Gower has eschewed fancy auction houses and instead plumped for eBay to sell off a stash of rare mementos from his legendary career. In among the usual second-hand shoes, garden furniture and iPhones, something peculiar and altogether more exotic is lurking on eBay. A bat from Botham’s Ashes, signed by [...]
Wimbledon, Euros and Test cricket set to boost pubs and supermarkets July 12, 2025 Pubs and supermarkets are bracing for a bumper weekend thanks to the heatwave and a deluge of live sport on TV including Wimbledon finals, Test cricket and the Lionesses. A British and Irish Lions tour match, England and Wales rugby internationals, other Women’s Euros fixtures, Tour de France cycling and a trilogy fight between Katie [...]
Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]