Wimbledon, Euros and Test cricket set to boost pubs and supermarkets Sport Business Pubs and supermarkets are bracing for a bumper weekend thanks to the heatwave and a deluge of live sport on TV including Wimbledon finals, Test cricket and the Lionesses. A British and Irish Lions tour match, England and Wales rugby internationals, other Women’s Euros fixtures, Tour de France cycling and a trilogy fight between Katie [...]
Women’s sport needs to convert online fandom into ticket sales Sport Business With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
Bumble: If Test cricket is dead, then why are the grounds full in the UK? Sport David ‘Bumble’ Lloyd has hit out at those saying Test cricket is dying, pointing to the packed crowds UK stadiums enjoy week in, week out. It comes after England’s sensational victory over India at Headingley last week, and a full Lord’s for the World Test Championship fixture between Australia and South Africa. Limited tickets for [...]
Ashes ticket hopefuls hit by glitches as Cricket Australia boast record sales June 3, 2025 Ticketing platform Ticketek has been forced to soft-pedal reports of major issues as fans try to access tickets to this winter’s Ashes series between England and Australia. Cricket Australia said on Tuesday that they were enjoying record ticket sales for the next edition of the long-standing cricket rivalry, where England and Australia fight for the [...]
Pat Cummins: Top players should take pay cuts to save Test cricket May 3, 2025 Australia captain Pat Cummins has suggested that leading international players should take a pay cut to help save Test cricket. Cummins says he would be open to accepting a lower central contract as the price for providing more funding to the smaller nations to ensure they can continue to play and compete in the Test arena. The [...]
England Cricket drives on sponsor roster with Toyota deal April 17, 2025 England Cricket have strengthened their sponsorship roster with agreement with car giant Toyota. The multi-year deal will see the Japanese motor manufacturer become a principal partner of the England and Wales Cricket Board, supporting the grassroots game nationwide. It comes as banking giant Barclays became the main sponsor of Lord’s and the MCC. Toyota joins [...]
Harry Brook: England chiefs fast-track new ODI and T20 captain April 7, 2025 England cricket chief Rob Key admits they have had to fast-track Harry Brook after the Yorkshire batter was named captain of the one-day and T20 teams. Brook’s elevation comes just three years after he made his white-ball debut for England and follows the resignation of Jos Buttler in the wake of a disappointing Champions Trophy. [...]
Pittsburgh Steelers’ fintech stadium sponsor Acrisure enters English cricket March 27, 2025 Fintech and insurance firm Acrisure has entered English cricket, striking up a partnership with Nottinghamshire County Cricket Club. The Michigan-based firm, parent of Nottingham-based Russell Scanlan, will see the Trent Bridge Fox Road stand at the England international level stadium renamed the Acrisure Stand for the next three seasons. It will add to their sporting [...]
Former Bangladesh captain Tamim suffers heart attack during match March 24, 2025 Former Bangladesh cricket captain Tamim Iqbal is receiving emergency hospital care after suffering a heart attack during a domestic T20 game in Dhaka. The 36-year-old opener, his country’s record ODI run-scorer, was captaining Mohammedan Sporting club in their Dhaka Premier League fixture against Shinepukur when he complained of chest pains after taking the field. Plans [...]
150th Anniversary Test: Ashes rivals to play day-night Test March 11, 2025 England’s one-off match against Australia in 2027 to mark 150 years of Test cricket will be a day-night fixture, organisers have announced. The match in Melbourne, dubbed the 150th Anniversary Test, is scheduled to take place on 11-15 March 2027 – exactly two years from now – and be the first men’s pink-ball clash at [...]