Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster October 6, 2025 Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Win VIP Hospitality for 4 at The PDC World Darts Championship With Pitch Experiences September 17, 2025 The hottest tickets in town including platinum seats, fine dining and complimentary bar. City AM and City Winners have teamed up with leading hospitality and event company Pitch Experiences to offer one lucky City Winner the hottest tickets in town – an ultimate VIP Hospitality package for four guests at the Paddy Power World Darts [...]
World Matchplay: Darts event extends deal with sponsor Betfred July 18, 2025 Betting giant Betfred and darts’s World Matchplay have extended their title partnership though until the decade. The deal covers the Professional Darts Corporation competition until 2030 with the partnership between the two organisations reaching a decade by the agreement’s conclusion date. The World Matchplay gets underway at Winter Gardens on Saturday with the winner taking [...]
Sports events must decide between purists and entertaining newbies June 26, 2025 With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]
World Cup of Darts prize money: How much Northern Ireland won June 12, 2025 One of darts’ great spectacles takes place over the next couple of days: the World Cup of Darts. But how much prize money do you make if you win it? Darts sensation Luke Littler will make his World Cup of darts debut this week in Frankfurt as he joins great rival Luke Humphries in a [...]
Premier League Darts final prize money 2025: How much can Littler win? May 29, 2025 Luke Littler will feature at the O2 Arena tonight in the Premier League Darts final as a world champion, as he looks to defend his title. But how much can he win? There were 16 nights of Premier League Darts which began on 6 February in Belfast and travelled across the UK, Ireland and continental [...]
Littler to headline Hyde Park as darts hits iconic London festival April 22, 2025 Luke Littler will headline The Hyde Park Darts Championship this year as the sport descends on the London park’s summer of festivities. The likes of Stevie Wonder, Neil Young and Sabrina Carpenter will headline on the main stage of the famous London royal park as it hosts a series of major concerts, but The Nuke [...]
Littler, Gen Z and Netflix: Why investment banks have fallen for darts March 20, 2025 Forget AI, clean energy and healthcare, there is a new hot tip for investors looking for big returns: the historically downmarket, beer-soaked world of darts. The sport is riding the crest of a wave generated by better promotion, wider consumption and, more recently, the rise and rise of teenage phenomenon Luke Littler. Ticket demand is [...]
Ahead of the Game: Tottenham in crosshairs as Ratcliffe eyes more cuts February 19, 2025 Sir Jim Ratcliffe and Ineos are set to continue cutting their investment in sport beyond Manchester United with the company’s commercial deal with Tottenham Hotspur unlikely to be renewed. Spurs signed a five-year contract with Ineos Grenadier as their official 4×4 vehicle partner in 2022, having previously partnered with Ineos Hygienics as official hand sanitiser [...]
PDC Darts World Championship to stay on Sky Sports February 4, 2025 The PDC Darts World Championship will remain on Sky Sports for the next five years after the competition organiser and broadcaster agreed a new deal. It comes at a time when the popularity of darts is on the rise following a sensational 18-month rise for Brit Luke Littler, who reached successive PDC Darts World Championship [...]