Icons, purpose and gastronomy: How brands can win at the 2026 World Cup Sport Business The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Coca-Cola HBC in £2bn Africa takeover Business London-listed bottling business Coca-Cola HBC is to acquire Coca-Cola Beverages Africa in a $3.4bn (£1.9bn) deal. The cash-and-shares deal, which will be part-funded by a new bridge debt facility, will see a transfer of the ownership of the African bottling business after 85 years of ownership by the South African Gutsche family. The move will [...]
Coca-Cola considers grounds for sale of Costa Retail Soft drinks giant Coca-Cola has called in bankers for exploratory talks regarding a sale of coffee chain Costa. The Coca-Cola company, which acquired Costa over six years ago, has held talks with a number of potential bidders including private equity firms, according to Sky News. Investment bank Lazard is working with the firm to explore [...]
Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Coca-Cola fizzes into life with Premier League deal May 21, 2025 Coca-Cola returns as the Premier League’s official soft drink partner after signing a three-year partnership deal set to kick off for the 2025-26 season, as previously reported by City AM. It comes three years after the soft drinks giant left the English top flight. Coca-Cola had initially partnered with the Premier League for the 2018-19 [...]
Coca-Cola could return as major Premier League partner March 25, 2025 Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in 2022. The US firm is reportedly in talks with the Premier League over a multimillion pound agreement. The deal could be passed at a Premier League shareholder meeting later this week, Sky News’ Mark Kleinman [...]
Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal February 21, 2025 Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]
Coca-Cola HBC: Growth continues despite headwinds February 13, 2025 The bottling partner of Coca-Cola has reported double-digit revenue growth despite significant exchange rate headwinds in emerging markets. Coca-Cola HBC AG, the bottling partner of The Coca-Cola Company, said volumes grew 2.8 per cent in the twelve months ended 31 December 2024, driven by higher sales for coffee and energy drinks. The reported revenue of [...]
Innocent Drinks slashes loss after overcoming ‘challenging year’ January 14, 2025 Innocent Drinks has slashed its pre-tax loss after it recovered from a “challenging year”, it has been revealed. The London-based brand, which is owned by Coca-Cola, has reported an operating loss of £3.7m for 2023, according to delayed accounts filed with Companies House. The results, which were filed long after the initial deadline of 30 [...]
Coca-Cola HBC raises guidance after strong half despite currency headwinds August 7, 2024 Coca-Cola HBC AG has raised its guidance after the company reported another strong six months of growth, despite currency headwinds eating into the group’s profits in emerging markets. The bottling giant behind Coca Cola and other major soft drinks reported revenue growth of 3.1 per cent in the six months to 24 June. Sales of [...]