Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Coca-Cola fizzes into life with Premier League deal May 21, 2025 Coca-Cola returns as the Premier League’s official soft drink partner after signing a three-year partnership deal set to kick off for the 2025-26 season, as previously reported by City AM. It comes three years after the soft drinks giant left the English top flight. Coca-Cola had initially partnered with the Premier League for the 2018-19 [...]
Coca-Cola could return as major Premier League partner March 25, 2025 Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in 2022. The US firm is reportedly in talks with the Premier League over a multimillion pound agreement. The deal could be passed at a Premier League shareholder meeting later this week, Sky News’ Mark Kleinman [...]
Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal February 21, 2025 Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]
Coca-Cola HBC: Growth continues despite headwinds February 13, 2025 The bottling partner of Coca-Cola has reported double-digit revenue growth despite significant exchange rate headwinds in emerging markets. Coca-Cola HBC AG, the bottling partner of The Coca-Cola Company, said volumes grew 2.8 per cent in the twelve months ended 31 December 2024, driven by higher sales for coffee and energy drinks. The reported revenue of [...]
Innocent Drinks slashes loss after overcoming ‘challenging year’ January 14, 2025 Innocent Drinks has slashed its pre-tax loss after it recovered from a “challenging year”, it has been revealed. The London-based brand, which is owned by Coca-Cola, has reported an operating loss of £3.7m for 2023, according to delayed accounts filed with Companies House. The results, which were filed long after the initial deadline of 30 [...]
Coca-Cola HBC raises guidance after strong half despite currency headwinds August 7, 2024 Coca-Cola HBC AG has raised its guidance after the company reported another strong six months of growth, despite currency headwinds eating into the group’s profits in emerging markets. The bottling giant behind Coca Cola and other major soft drinks reported revenue growth of 3.1 per cent in the six months to 24 June. Sales of [...]
Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
This infuriating new EU rule has everyone flipping their lid July 10, 2024 A new EU directive banning fully detachable lids on plastic bottles has angered soft drink consumers everywhere, says an orange-juice soaked Steve Allen I sit here furious, looking like I’m lactating Sunny Delight. My white shirt, clean on today, has a yellow stain down the front from a bottle of orange juice. EU Directive 2019/90 [...]
Apple’s latest iPad advert backfired, but how does it rank amongst the worst ever? May 11, 2024 We have gone through some other commercials and advertising campaigns which spectacularly backfired, to consider where they rank.