Visa, Coca-Cola, Adidas and other Fifa sponsors criticised for silence on crisis Sport Business Fifa sponsors including Visa, Coca-Cola and Adidas “cannot afford to be bystanders” while another crisis grips football’s governing body, says a leading sports integrity advisor. Commercial partners have been conspicuous by their silence since Fifa president Gianni Infantino’s plan to sell stakes in its World Cup business plunged the organisation into civil war more than [...]
Costa Coffee hails ‘strong progress’ after Coca-Cola scraps sale Retail Costa Coffee has hailed a year of “strong progress” after owner Coca-Cola scrapped plans to sell it, with the coffee chain saying its refurbishment plan is paying off. The UK’s second-largest coffee chain grew revenue by five per cent to £1.3bn last year and returned to operating profit. Coca-Cola had been hoping to offload the [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead Sport Business It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]
The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa July 20, 2026 In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks. Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]
Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights June 24, 2026 The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
Cole Palmer: Chelsea footballer launches range of ‘premium craft ice’ for £2 a bag June 22, 2026 Chelsea and England footballer Cole Palmer has put his World Cup snub behind him by launching a new range of “premium craft ice” with grocery delivery platform Gopuff. The “Cole’d” product range – a nod to his nickname “Cold Palmer” – includes chewable “pebble ice” with added electrolytes, and large, football-shaped “ice spheres”, and is [...]
Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show February 6, 2026 Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
Why does no one want to buy Costa Coffee? January 15, 2026 The coffee’s gone cold and the milk has soured for the once dominant high street staple Costa, as owner Coca-Cola struggles to find a buyer to take the chain off its hands. The US beverage giant suspended talks with remaining bidders earlier this week, blaming the decision on low offers, bringing the months-long auction process [...]
Coca-Cola abandons Costa Coffee sale plans as Asda owner bids low January 14, 2026 US beverage giant Coca-Cola has reportedly scrapped plans to sell the world’s second-largest coffee chain after offers from private equity firms came in below expectations. The company brought talks with remaining bidders for Costa Coffee to a halt in December, ending an auction process which had lasted several months, according to the Financial Times. Sources [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]