Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights Sport Business The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
Cole Palmer: Chelsea footballer launches range of ‘premium craft ice’ for £2 a bag Sport Business Chelsea and England footballer Cole Palmer has put his World Cup snub behind him by launching a new range of “premium craft ice” with grocery delivery platform Gopuff. The “Cole’d” product range – a nod to his nickname “Cold Palmer” – includes chewable “pebble ice” with added electrolytes, and large, football-shaped “ice spheres”, and is [...]
Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show Sport Business Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
Why does no one want to buy Costa Coffee? January 15, 2026 The coffee’s gone cold and the milk has soured for the once dominant high street staple Costa, as owner Coca-Cola struggles to find a buyer to take the chain off its hands. The US beverage giant suspended talks with remaining bidders earlier this week, blaming the decision on low offers, bringing the months-long auction process [...]
Coca-Cola abandons Costa Coffee sale plans as Asda owner bids low January 14, 2026 US beverage giant Coca-Cola has reportedly scrapped plans to sell the world’s second-largest coffee chain after offers from private equity firms came in below expectations. The company brought talks with remaining bidders for Costa Coffee to a halt in December, ending an auction process which had lasted several months, according to the Financial Times. Sources [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Coca-Cola HBC in £2bn Africa takeover October 21, 2025 London-listed bottling business Coca-Cola HBC is to acquire Coca-Cola Beverages Africa in a $3.4bn (£1.9bn) deal. The cash-and-shares deal, which will be part-funded by a new bridge debt facility, will see a transfer of the ownership of the African bottling business after 85 years of ownership by the South African Gutsche family. The move will [...]
Coca-Cola considers grounds for sale of Costa August 23, 2025 Soft drinks giant Coca-Cola has called in bankers for exploratory talks regarding a sale of coffee chain Costa. The Coca-Cola company, which acquired Costa over six years ago, has held talks with a number of potential bidders including private equity firms, according to Sky News. Investment bank Lazard is working with the firm to explore [...]
Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Coca-Cola fizzes into life with Premier League deal May 21, 2025 Coca-Cola returns as the Premier League’s official soft drink partner after signing a three-year partnership deal set to kick off for the 2025-26 season, as previously reported by City AM. It comes three years after the soft drinks giant left the English top flight. Coca-Cola had initially partnered with the Premier League for the 2018-19 [...]