Nike returns to British and Irish Lions shirt for first time since 1993 Sport Business Nike will produce the British and Irish Lions shirt for the first time in over 30 years after agreeing a partnership with the touring rugby side. The brand will be the official kit provider of the Lions, and will make the kit for the inaugural Lions Women’s Team tour to New Zealand in 2027. The [...]
TNT Sports wins race for British and Irish Lions documentary Sport Business TNT Sports has bought the rights to an exclusive behind-the-scenes documentary of the British and Irish Lions’ Test series victory in Australia this summer. The 90-minute documentary is currently in production and is scheduled to be screened on TNT at the end of October, to tie in with its coverage of the Autumn Internationals the [...]
British and Irish Lions tour clears £30m Rugby Australia debt Sport Business Revenue generated by the British and Irish Lions rugby tour to Australia has helped the hosts to be debt-free for the first time since 2021. The nine-match, three-Test tour Down Under allowed Rugby Australia to pay off the £30m it owed Pacific Equity Partners having taken out a £39m loan in 2023. It is the [...]
Fans and athletes both lose in sport’s endless entertainment loop July 24, 2025 New tournaments, expanding global championships, tours of dubious sporting merit and very little rest – isn’t it time we gave our athletes a break, asks Ed Warner? If only the world wasn’t spherical, maybe then we wouldn’t have lost the sporting seasons. As it is, summer bleeds from northern hemisphere to southern, which sends winter [...]
Can British and Irish Lions tour save rugby in Australia? July 18, 2025 It is a crying shame to see rugby union drop so far behind Aussie Rules, the NRL and football Down Under, even as the British and Irish Lions get set to take on the Wallabies in the first of three Tests this weekend. But I am not surprised, given the state of Australian rugby at [...]
Lack of Welsh Lions shows stark reality of systemic failures July 11, 2025 Ahead of Wednesday’s British and Irish Lions midweek game against the Brumbies in the Australian capital of Canberra I came across a shocking statistic. The match was the first since 1899 not to include a Welshman from the matchday 23. I am not surprised that it has happened on this tour given only two Welshmen [...]
British and Irish Lions: Aussie pubs certain there’s enough Guinness July 7, 2025 British and Irish Lions rugby fans can fly to Australia assured that the “Guinness will be flowing” after pub chiefs Down Under quelled fears that bars could run dry this month. Australian reports raised concerns surrounding a potential lack of beer stockpiles ahead of the Lions’ three-Test series against the Wallabies, which begins on 19 [...]
British and Irish Lions should tour France and Argentina July 4, 2025 While watching the British and Irish Lions take on the Queensland Reds on Wednesday, I started thinking about what other sides across the world would make good opponents for the touring team. The Lions of late have always ventured to the same three nations – South Africa, Australia and New Zealand – and they will [...]
Where to watch the British and Irish Lions tour in London June 28, 2025 The British and Irish Lions tour continues this month as the touring side looks for a first series win since 2013. But where in London can fans watch the action? For those who cannot spend thousands travelling to Australia there are a number of spots in London putting on special breakfast offerings for the duration [...]
British and Irish Lions player row doesn’t short-change fans June 27, 2025 Seeing the war of words erupt between the British and Irish Lions and Rugby Australia this week has given me a bit of a buzz for the tour. This is what the quadrennial series is all about, the niggle of pre-Test series angst. But when push comes to shove it is all bravado and showmanship, [...]