Total recall: Could you draw the Apple logo from memory? March 11, 2015 Do you know what the Apple logo looks like? How confident are you that you're right? Chances are you might be deluding yourself if you answered “very”. We are constantly bombarded with logos from McDonald's Golden Arches to Nike's swooshing tick, but a new study suggests we really aren't paying all that much attention. [...]
Apple Watch: This is what luxury watch stocks are doing after Apple’s smartwatch launch March 10, 2015 After the fanfare of the Apple Watch, stocks in the world’s traditional luxury watchmakers dipped lower as the historic industry faces up to the modern age. The Swiss watch industry, where the majority of luxury watches are made, exported 28.6m units in 2014, while analysts are predicting challenger Apple (in the watch arena at least) will [...]
Gold Apple Watch: Five things you can buy for $17,000 – classic car, house deposit and four years worth of travel March 10, 2015 Now we know everything about the Apple Watch, the biggest decision is whether to buy one or not. Starting at a respectable $349 (£299), many Apple owners will be eyeing up the entry-level Sport model. At the other end of the spectrum, however, is the 18 carat gold version, coming in at an eye-watering $17,000 (£13,500) [...]
Will Apple’s watch range be worth its weight in gold? March 9, 2015 Apple yesterday unveiled its highly anticipated take on the smartwatch with a host of new innovations and an ostentatious 18 carat gold version. The cheapest in the range is the Apple Watch Sport, priced from £299. But one version, the solid-gold Apple Watch Edition will set buyers back up to £13,500. The launch of the [...]
As Apple gives the lowdown on its new watch, will the hotly-awaited wearable disappoint? March 9, 2015 Simon Massey, global chief executive of The Gild, says Yes I have a mobile phone. I keep it on my person at all times, and it is usually in my pocket. When I need to look at my emails on the move, I take it out of my pocket – it’s really not very far [...]
Everything you need to know about the Apple Watch: Share price, spec, features, UK release date and what the analysts say March 9, 2015 Apple chief executive Tim Cook has revealed details of the highly anticipated Apple Watch, including the price and release date. The tech giant's first wearable device will go on sale on 24 April with a starting price of $349 (£299). There will also be an 18 carat gold version priced at between $10,000 and $17,000 with more limited [...]
Apple’s new MacBook weighs only two pounds and is just 13.1mm “thin” March 9, 2015 Apple is launching a new MacBook which it is touting as its thinnest ever computer. Speaking on stage at an Apple event where details of the Apple Watch are expected to be revealed, marketing vice president Phil Schiller revealed the tech giant's newest notebook computer. The new Macbook is 13.1mm “thin” – 24 per cent [...]
Apple Watch launch: Four questions Tim Cook will answer about price, battery life, UK release date and apps March 9, 2015 So many questions, so few answers – until now. The rumour mill may have been in overdrive about the Apple Watch since Tim Cook first revealed the smartwatch late last year, but we’re about to get the full lowdown on what’s possibly the most anticipated wearable launch ever. At 5pm GMT, Cook will take to [...]
Apple Watch: How many smartwatches will Apple sell? This is what analysts are predicting March 8, 2015 The countdown is nearly over and in just a few hours time Tim Cook will be revealing all there is to know about the Apple Watch. Fresh from record-breaking numbers – from a valuation of $700bn, to selling an iPhone every nine seconds last quarter – can we expect more of the same from the [...]
Apple is going to join the Dow Jones on 18 March March 6, 2015 Apple is to jump across to the Dow Jones, becoming the fifth highest-ranked company on the index. AT&T will be the casualty, with the switch taking place on 18 March this year. Apple is the world’s largest company, but won’t top the Dow as companies are ranked by share price, not by market cap. The [...]