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      Why 2026 is the year sport needs to confront the man vs machine question

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Sport

  • World Cup tickets aren’t worth getting into debt for, Scotland fans told

    December 15, 2025

    Scotland manager Steve Clarke has urged fans not to rack up debt following his team at the 2026 World Cup, amid criticism of sky-high ticket prices. The Tartan Army is expected to travel in numbers to the US next summer to see Scotland play in a first men’s World Cup for 28 years, where supporters [...]

  • Mark Cuban and NBA stars join £3m raise for Irish sports tech firm

    December 15, 2025

    Billionaire investor Mark Cuban and several current NBA stars have backed a $4m (£3m) fundraising round for Irish sports tech company Orreco. They join major-winning golfers Padraig Harrington and Graeme McDowell as investors in Orreco, which uses AI to analyse athletes’ movement for signs of injury susceptibility. “This is the first proactive approach to use [...]

  • Fifa urged to settle multi-billion-pound claim 30 years on from Bosman

    December 15, 2025

    Fifa has been urged to settle a class action claim which lawyers say is worth billions of pounds in the wake of the Diarra ruling, which has been compared to the landmark Bosman case. Justice For Players says 100,000 professional footballers suffered loss of earnings averaging eight per cent over more than 20 years as [...]

  • Frank Warren’s Queensberry hired to bring punch to Derby Festival

    December 15, 2025

    Promoter Frank Warren’s Queensberry operation is moving from boxing into horse racing after winning a brief to revitalise The Derby Festival from organisers The Jockey Club. A newly created arm of the business, Queensberry Event Management, will bring its expertise to operations on The Hill, the public enclosure in the middle of the iconic Epsom [...]

  • Simply stunning Ka Ying Rising blows his rivals away

    December 14, 2025

    SOME horses simply take your breath away and Ka Ying Rising did exactly that when flying home to land his second Longines Hong Kong Sprint. In doing so he matched Golden Sixty in registering 16 straight victories and is now just one behind another Hong Kong legend Silent Witness who holds the record for 17 [...]

  • How Formula 1 is reengineering car branding 

    December 14, 2025

    It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]

  • Pitch Experiences CEO: Darts isn’t stuffy anymore, its all the rage

    December 13, 2025

    Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs. The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. [...]

  • Fabre poised to hit target again in the Hong Kong Vase with Sosie

    December 12, 2025

    GET SET for Hong Kong’s blockbuster race meeting of the year, the LONGINES Hong Kong International races at Sha Tin on Sunday. Four elite Group One races, with 20 Group One winners on show, competing for around £13m in prize money. With an eight-hour time difference in the UK, racing fans are going to need [...]

  • Warrior can make Wish come true in Hong Kong Cup

    December 12, 2025

    HONG Kong will come to a standstill when local equine idols Ka Ying Rising and ROMANTIC WARRIOR step out on to the turf in their respective races on Sunday. Both Ka Ying Rising, in the Group One LONGINES Hong Kong Sprint (6.50am), and Romantic Warrior in the Group One LONGINES Hong Kong Cup (8.40am) over [...]

  • The Punter Podcast Episode 61: HKIR 2025

    December 12, 2025

    A bonus edition previewing the LONGINES Hong Kong International Races with HK expert Wally Pyrah. Tom Marriott reports from Hong Kong, where he’s heard from Andrea Atzeni, James McDonald and Charlie Hills. The Punter ‘The Punter’ has been City AM’s dedicated sports betting section for over a decade with a primary focus on horseracing.

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