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Sport Business

  • Snoop Dogg, Reynolds and Modric: What’s luring stars to Welsh football?

    August 3, 2025

    From Wrexham to Swansea and, perhaps soon, Cardiff: is the need for narratives leading the rich and famous to Welsh football? Two years ago, an American couple at Crewe train station asked me if they were on the right platform. They’d travelled from the other side of the world to go on a football pilgrimage.  [...]

  • Inside SLB v BBF: Top lawyers, bitter barbs and the European Super League

    August 2, 2025

    Next week lawyers representing Super League Basketball clubs will lodge their response to a counter-claim from the British Basketball Federation, the latest move in a High Court legal battle that is giving the sport much-needed attention but for all the wrong reasons. In a nutshell, the BBF has stripped SLB of its licence to run [...]

  • ‘Let’s make it happen’: Zharnel Hughes keen on Hudson-Smith 300m duel

    August 1, 2025

    Sprinters Zharnel Hughes and Matt Hudson-Smith will be taking on the best of British at this weekend’s UK Athletics Championships, but if they had their way they’d be going head to head. Hughes, Britain’s fastest man over 100m and 200m, and European 400m champion Hudson-Smith, have regularly traded friendly fire on social media about who [...]

  • Exclusive: Premier League data partner Genius expands portfolio

    August 1, 2025

    The Premier League’s data and technology partner, Genius Sports, has secured a deal to provide the official betting data rights for 18 other top football leagues across Europe.  As part of a long-term agreement with the European Leagues Association, Genius Sports will use AI technology to capture and distribute official betting data for a wide [...]

  • Picture exclusive: NBA meets Starmer for encouraging talks at No10

    August 1, 2025

    NBA chiefs are understood to have been encouraged by a lengthy meeting with Prime Minister Sir Keir Starmer this week in which they discussed plans to launch a European league. Starmer hosted NBA commissioner Adam Silver and deputy commissioner Mark Tatum at No10 Downing Street on Wednesday during an ongoing tour of Europe by the [...]

  • Lucas Paqueta’s lawyer: No decision yet on whether to sue FA

    August 1, 2025

    Lucas Paqueta’s lawyer says they have made no decision yet on whether to seek damages from the FA after the West Ham star was cleared of spot-fixing following a two-year investigation. Paqueta was found not guilty by an independent disciplinary commission of deliberately getting yellow cards in order to manipulate betting markets, in a decision [...]

  • Red Roses must match footballers to give Lions Women’s tour best chance

    August 1, 2025

    What a fantastic moment for women’s sport in the UK we’re living through right now. The Lionesses securing consecutive European Championships has created huge excitement and momentum – as well as a bit of extra pressure – for the Red Roses as they prepare to begin the campaign to win the Women’s Rugby World Cup [...]

  • ‘The correct decision’: Reaction as West Ham’s Lucas Paqueta cleared

    July 31, 2025

    West Ham United star Lucas Paqueta has been cleared of spot-fixing after an independent panel found charges of deliberately incurring yellow cards to be not proven, the Football Association has confirmed. It comes two years after the FA announced an investigation into the Brazil international midfielder, a development blamed for derailing Paqueta’s likely £85m transfer [...]

  • Chloe Kelly and the Lionesses are marketing gold. Brands take note

    July 31, 2025

    In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]

  • Is director training the answer to football’s governance woes?

    July 31, 2025

    A new study suggests reforming football governance by testing and training directors. But is the regulator capable, asks Ed Warner? Countless millions follow professional football in England, claiming allegiance to a favourite club whose fortunes are entwined daily with each individual’s emotions, their highs and lows in seemingly unavoidable synchronicity. Turns out these essential forces [...]

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