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Sport Business

  • Welsh rugby should keep Scarlets but scrap Cardiff, Ospreys and Dragons

    October 24, 2025

    With a decision expected at the end of the month, I back radical change to Welsh rugby’s regional structure. I wasn’t entirely shocked to read this week that there were over 80,000 tickets remaining for Wales’s autumn internationals, even though they’re taking on three of the southern hemisphere’s Big Four, plus Japan. What did flabbergast [...]

  • Tennis chiefs risk angering players by adding Saudi Masters event to calendar

    October 23, 2025

    The ATP is to add a new Masters 1000 event in Saudi Arabia despite complaints from some top tennis players that the calendar is already too congested. The Saudi Masters event could become a fixture on the men’s elite tour as soon as 2028, with February earmarked as the most likely window but not yet [...]

  • Nike reveals England World Cup kit innovation to beat 50C heat

    October 23, 2025

    England have been handed a new weapon to combat the extreme heat and humidity expected at next summer’s men’s World Cup by kit maker Nike. Thomas Tuchel’s team could face heat stress equivalent to almost 50C at the tournament, which is being co-hosted by the US, Mexico and Canada. But Nike has unveiled its latest [...]

  • NBA rocked as FBI arrests stars Billups and Rozier in illegal betting probe

    October 23, 2025

    The NBA has been rocked after Hall of Famer Chauncey Billups and Miami Heat point guard Tony Rozier were arrested by the FBI as part of a probe into alleged “illegal gambling schemes”. Billups, who became a five-time NBA All Star during a 17-year career most famously with the Detroit Pistons and is now coach [...]

  • Criminal complaint filed against Fifa over NFTs ahead of World Cup

    October 23, 2025

    Fifa has been referred to prosecutors after Switzerland’s gambling regulator filed a criminal complaint against football’s world governing body over NFTs. The complaint was launched by Gespa, the Swiss Gambling Supervisory Authority, and relates to the “Fifa Collect” platform and the NFTs hosted on the site. It marks an escalation against the body over its [...]

  • In defence of sport’s blazers: Give them scrutiny, yes, but also empathy

    October 23, 2025

    Spend a minute on social media during a major sporting event and you’ll find them: the keyboard warriors, the armchair pundits, the self-appointed arbiters of “what the fans really want”.  Their target? The blazers in the boardroom perceived to be truffling for perks and who wouldn’t know how to find the nearest grassroots facility. While [...]

  • London Broncos signs multi-year kit deal with Reebok amid rebrand

    October 23, 2025

    Rugby league side London Broncos have announced a kit partnership with Reebok as the new ownership looks to make its mark on the Championship team. Purchased by a consortium including Brisbane Broncos legend Darren Lockyer and Grant Wechsel of MWG Mining, London Broncos have plans to get promoted to the Super League in 2026 after [...]

  • Aston Martin F1 loses £190m in five years

    October 22, 2025

    Aston Martin F1’s most recent loss of £46m has pushed their cumulative five-year deficit to £190m. The Lawrence Stroll-owned Formula 1 team saw revenue rise by 16 per cent for the financial year to 31 December 2024 while cost of sales also rose. But the pit garage housing both Fernando Alonso and Stroll’s son Lance [...]

  • LaLiga’s overseas game project not dead, insists Tebas

    October 22, 2025

    Spanish football chief Javier Tebas insists LaLiga will “keep trying” to stage games overseas after being forced to shelve a planned fixture between Barcelona and Villarreal in Miami in December. The controversial move looked set to go ahead when European governing body Uefa “reluctantly” granted permission earlier this month but LaLiga announced it had pulled [...]

  • Chelsea sign sleeve sponsor deal with Vietnamese IT firm FPT

    October 22, 2025

    Chelsea have announced Vietnamese IT company FPT Corporation as their new sleeve sponsor across their men’s, women’s and academy teams. The move sees FPT elevated to principal partner status at the Club World Cup winners, having begun their commercial relationship earlier this year. Chelsea are still in the market for a front-of-shirt sponsor, however, having [...]

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