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Sport Business

  • NFL: San Francisco 49ers keen on London Super Bowl

    August 22, 2025

    San Francisco 49ers bigwigs are warm to a London Super Bowl as the NFL mulls taking their showpiece match overseas. There has been a lot of talk surrounding whether the top American football league would ever see an overseas franchise, and whether the Super Bowl would ever leave the shores of the United States. But [...]

  • Women’s Rugby World Cup: Red Roses key to wider success

    August 22, 2025

    Whatever happens at the Women’s Rugby World Cup over the next few weeks all eyes are going to be on that Allianz Stadium final in Twickenham, where 82,000 fans are set to break a world record for a women’s rugby match attendance. I think in the aftermath of the 2022 Euros, where the Lionesses sent [...]

  • Women’s Rugby World Cup shows UK’s love of live sport

    August 21, 2025

    The Women’s Rugby World Cup arriving in England is a timely reminder of what live sport can do. Sporting events forge some of the most positive and enduring moments of our lives, whether we’re stood on the terraces of our local club or sat in the stands at the biggest events on the planet. Live [...]

  • Premier League clubs break transfer record, spending £2.37bn

    August 21, 2025

    The 20 Premier League clubs have broken the record for the amount spent in a single transfer window, splashing £2.37bn. The transfer of striker Noah Okafor from AC Milan to Leeds United for £18m took the total outlay for the English top flight above the 2023 record of £2.36bn. It comes despite there being another [...]

  • RFU backing of Red Roses can aid better English pro structure

    August 21, 2025

    So it begins. Red Roses vs USA at the Stadium of Light. Friday night, BBC 1. That’s a USA fielding the rugby player with by far the biggest social media following on the planet, Ilona Maher. You won’t find a hotter ticket this year than the Women’s Rugby World Cup final at Twickenham on 27 [...]

  • Exclusive: Just third of Brits think women’s football good value

    August 21, 2025

    Only a third of Brits think women’s football is value for money, exclusive data shared with City AM reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]

  • Bank Holiday picks: Silverstone, Hundred and Rugby World Cup

    August 20, 2025

    In case you have forgotten it is Bank Holiday weekend across the coming days. With that, and the extra day off, in mind, City AM has compiled its top three things to do in the August sun. From right here in the Square Mile to further afield, we have you covered with our top three [...]

  • Gary Neville’s The Overlap and Mark Goldbridge win Bundesliga TV rights

    August 20, 2025

    British Premier League YouTube character Mark Goldbridge and Gary Neville’s The Overlap will broadcast Bundesliga matches after the German top flight confirmed its rights structure. The personality, whose real name is Brent Di Cesare, has specialised in Manchester United hot takes for a number of years, often going viral for reactions to capitulations at Old [...]

  • Dynamic ticket pricing will not be used at Home Nations Euros in 2028

    August 20, 2025

    Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]

  • BGC: Reeves making a mockery of growth strategy with gambling tax

    August 20, 2025

    The Government would be “making a mockery of their growth strategy” if they introduce a mulled gambling tax, the chief of the Betting and Gaming Council has said. Grainne Hurst insists that plans by Chancellor Rachel Reeves and the Treasury that could hit bookies with tax rises and potentially drive punters away from popular sites [...]

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