Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]
Eyes on Eugene as gamble on host could impact future of World Championships July 7, 2022 Next week, World Athletics will discover whether its bold gamble on the future of the World Championships might just pay off. A boutique venue in the third biggest city in the 27th largest state in the United States is a radical departure from the editions that have gone before. But it’s no coincidence that Eugene, [...]
Land of hope and glory? England and what would count as success at Women’s Euro 2022 July 5, 2022 The 140ft projection of England captain Leah Williamson beamed onto Tower Bridge this week was a reminder that Women’s Euro 2022 is here and hopes, like the image itself, are high. Ticket sales have already broken records and the hosts, who open the tournament against Austria in Manchester on Wednesday night, are among the favourites [...]
All you need to do know about Women’s Euro 2022: Who England are playing and how to watch July 5, 2022 England is hosting Women’s Euro 2022 this month – and the home team are one of the favourites to win the tournament. Here is all you need to know about the Women’s European Championship. When is Women’s Euro 2022 happening? The tournament begins tomorrow, when England play Austria in Manchester, and is due to conclude [...]
European golf chiefs disappointed as LIV stars including Poulter win Scottish Open ban appeal July 5, 2022 European golf chief Keith Pelley says he is “disappointed” after attempts to ban players who have joined the rival LIV Golf series from this week’s Scottish Open were thwarted. English Ryder Cup hero Ian Poulter, who is among the stars to have signed up to the new big-money, Saudi-backed circuit, and 15 other players won [...]
Internet explodes after Premier League footballer is arrested in north London following rape accusation July 5, 2022 Social media is exploding this morning as thousands of Brits are trying to find out who the Premier League footballer is who has reportedly been arrested in north London on suspicion of rape. The man, who is in his 20s but cannot be named for legal reasons, was being questioned by police over an alleged [...]
After Eamon Holmes, Gary Lineker and Lorraine Kelly, Sky Sports star Alan Parry hit with £356k tax bill: ‘Who will HMRC target next?’ July 5, 2022 Sky Sports presenter, Alan Parry, has had his appeal against a £356,420.37 IR35 tax bill dismissed at a First-Tier Tax Tribunal hearing. Parry was contesting that the contracts his limited company, Alan Parry Productions Limited, held with BSkyB between tax years 2013/14 to 2018/19 reflected an employment relationship, rather than self-employment. But due to the Judge [...]
Premier League said to have asked clubs to back ban on gambling to avoid regulation July 5, 2022 Premier League clubs have been asked to back a voluntary ban on shirt sponsorships relating to gambling companies as the English football’s top flight looks to avoid legislation that could be part of a gambling White Paper due in the coming weeks. According to Sky Sports, clubs were contacted yesterday by their governing body with [...]