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Sport Business

  • Pro Climbing League leans into urban boom ahead of sold-out London launch

    February 24, 2026

    When the first batch of tickets for the London launch event of the Pro Climbing League went on sale last month they sold out in five minutes. Not quite Oasis or Taylor Swift levels of devotion, but for a minority sport with little history as a spectator event, impressive nonetheless. On Saturday night at Magazine [...]

  • Deloitte big winner at Winter Olympics as sponsor sees engagement surge

    February 24, 2026

    Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]

  • LA 2028 Olympics sponsors ‘not asking about’ Wasserman position, says CEO

    February 24, 2026

    The CEO of the LA 2028 Olympics insists sponsors have not raised any concerns about Casey Wasserman remaining as chair despite his appearance in the Epstein files. Wasserman has already initiated proceedings to sell his eponymous global agency after historic emails between himself and Jeffrey Epstein associate and convicted sex trafficker Ghislaine Maxwell were among [...]

  • Premier League must ditch unlicensed betting firms immediately, says Entain

    February 24, 2026

    Entain, the parent company of betting brands Ladbrokes and Coral, has called on the Premier League to impose an immediate ban on the advertising of gambling firms without UK licences.  The bookmaking giant has urged England top football clubs to halt pitchside advertising of betting companies targeted at overseas gamblers straight away and commit to [...]

  • Raducanu ditches Nike after eight years to sign £2.6m deal with rival

    February 24, 2026

    Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]

  • Exclusive: Inside the plan to keep the Welsh Rugby Union in check

    February 24, 2026

    One of Wales’s leading business figures is rallying support for a committee that would hold the Welsh Rugby Union to account amid its biggest crisis of the professional era.  The Welsh Rugby Union and embattled chairman Richard Collier Keywood are facing an Extraordinary General Meeting amid a legal row over plans to reduce the number [...]

  • Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls

    February 24, 2026

    Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]

  • Conor Benn switch to Dana White’s Zuffa branded ‘outrageous’ by Hearn

    February 23, 2026

    Matchroom president Barry Hearn has called Conor Benn’s defection to Dana White’s Zuffa Boxing stable “horrible” and “outrageous”. Benn announced his shock departure from Matchroom, which had promoted him throughout his 10-year professional career, on Friday.  The move saw the son of former two-division world champion become the biggest signing yet for Zuffa Boxing, the [...]

  • Premier League clubs face unlicensed gambling firms ban

    February 23, 2026

    Premier League clubs could be banned from being sponsored by a plethora of betting firms as the government looks to crack down on illegal gambling. Despite a voluntary move by Premier League clubs to remove gambling and casino sponsors from the front of shirts from next season, those brands can move to sleeves and maintain [...]

  • Mexico 2026 World Cup games in doubt after drug lord killing sparks violence

    February 23, 2026

    Fifa’s World Cup games from Mexico have been plunged into uncertainty amid fears for the safety of visitors following the killing of drug cartel boss “El Mencho”. Mexican army troops fatally wounded El Mencho – real name Nemesio Ruben Oseguera Cervantes – in an operation that killed seven people in the western state of Jalisco [...]

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