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Sport Business

  • Fifa World Cup under drone terrorism threat, security experts warn

    May 26, 2026

    Fifa World Cup organisers will be on alert amid fears domestic terror cells could surface at next month’s tournament, security experts have warned. The quadrennial tournament heads to North America next month for its next iteration – spanning 104 matches in the United States, Canada and Mexico – and keeping the millions of attending fans [...]

  • Embassy officials praise Arsenal ahead of ‘Visit Rwanda Champions League final’

    May 26, 2026

    The High Commission of Rwanda this week congratulated Arsenal on their Premier League title days before a Visit Rwanda partnership concludes at the Champions League final. The Gunners won their first domestic title in 22 years and lifted the Premier League trophy on Sunday. This weekend they have the chance to add a Champions League [...]

  • VVV Sports eyes Nasdaq listing after £5m raise for US expansion

    May 26, 2026

    London-listed VVV Sports, believed to be the only public pure-play vehicle for investing in padel and pickleball, is planning to join Nasdaq later this year. The company, founded by British entrepreneur Jonathan Rowland, will retain its place on the Aquis stock exchange but is seeking a dual listing as it expands its US footprint. Before [...]

  • West Ham United relegation to cost London taxpayers millions

    May 25, 2026

    West Ham United’s relegation from the Premier League to the Championship will cost London taxpayers millions with the capital losing a top flight club once again. West Ham United and Tottenham Hotspur went into Sunday’s final round of matches knowing one of them would be relegated and, despite a 3-0 win over Leeds United, it [...]

  • Premier League’s new financial rules will have winners and losers

    May 25, 2026

    Incoming Squad Coast Ratio rules across the Premier League will breed a new wave of winners and losers, experts have warned. The conclusion of the Premier League season on Sunday – which saw champions Arsenal lift their first title in 22 years – aligned with the end of Profit and Sustainability Rules, where teams could [...]

  • I’m a Manchester United fan and marketing expert but Arsenal are cool

    May 25, 2026

    Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]

  • Could LIV Golf really file for Chapter 11 bankruptcy?

    May 25, 2026

    The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]

  • The season finale economy: Why we undervalue the Premier League

    May 24, 2026

    With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]

  • Starmer urges TNT Sports to air Champions League final for free

    May 23, 2026

    Sir Keir Starmer has urged the broadcaster of the Champions League final to air the game for free next Saturday.  The Prime Minister is attempting to prevent this year becoming the first in the Champion’s Leagues 34-year history in which the final is not free to watch for British fans.  The match will be streamed [...]

  • Enhanced Games sells drugs and true cost won’t be known for many years

    May 23, 2026

    The first Enhanced Games takes place in Las Vegas on Sunday. For the unfamiliar, the Enhanced Games, as its website proclaims, “celebrates human potential through safe, transparent enhancement, offering fair play, record pay and unmatched athlete care”. Or, as CNN called it, “a doping free-for-all”. It’s actually somewhere in the middle, as Enhanced athletes are [...]

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