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Sport Business

  • Manchester City and Chelsea boosted by lawyer’s compensation claims verdict

    June 22, 2026

    Any football clubs seeking to bring compensation claims in the wake of Burnley’s landmark £40m award will face significant hurdles, a former Premier League lawyer has warned. The decision by an independent disciplinary commission earlier this month to order Everton to pay an eight-figure sum to Burnley has been tipped to trigger a landslide of [...]

  • Why 2026 World Cup is when AI becomes the interface between fans and football 

    June 21, 2026

    The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]

  • Platitudes in women’s sport are empty, patronising and offensive

    June 20, 2026

    Georgia Bridgwood argues that women’s sport should rid itself of platitudes; they’re empty, patronising and offensive. “You got this,” proclaimed Adidas. “Thirsty for more,” said Pepsi. “You don’t get it,” I thought to myself. In our exploration of ‘now what?’ for women’s sport at SXSW London this month, the panel dug into why we’re in [...]

  • F*** f*** f***: Tennis star Moutet fined £4k per F-bomb for Queen’s Club outburst on BBC

    June 19, 2026

    French tennis player Corentin Moutet has been fined 90 per cent of his prize money – or £4,322 per swear word – for saying “f***” seven times in a post-match interview at Queen’s Club. Moutet turned the air blue during the BBC’s live coverage of the HSBC Championships when interviewed on court by Jenny Drummond [...]

  • SailGP complete sale of last team in fleet to former McLaren and Everton investors

    June 19, 2026

    SailGP chiefs have hailed “a very significant milestone” after MSP Sports Capital’s majority buyout of the New Zealand team took the final outfit into private ownership. Private equity firm MSP sold its stake in McLaren’s Formula 1 team last year and previously loaned £185m to Everton for the construction of their Hill Dickinson Stadium. The [...]

  • Arsenal launch £7k-a-head VIP package with seats behind dugout and player meeting

    June 19, 2026

    Premier League champions Arsenal have launched a new ultra-premium hospitality offering, the Hero Experience, that costs almost £7,000 a head for top games.  The VIP package, believed to be the most expensive single ticket in the Premier League, includes seats behind the Arsenal dugout, a private pitch-side tour with a club legend, a shirt or [...]

  • MotoGP and manufacturers sign first Formula 1-style Concorde agreement

    June 19, 2026

    MotoGP and its five manufacturers have today signed a first-of-its-kind partnership that mimics Formula 1’s famous Concorde agreement. The two-wheeled motorsporting discipline, owned by Formula 1 parent Liberty Media, this morning agreed what they have called a “defining” agreement between themselves and the five bike manufacturers – Aprilia, Ducati, Honda, KTM and Yamaha – in [...]

  • Paris Saint-Germain’s Champions League final shirts smash records in auction

    June 19, 2026

    Paris Saint-Germain have another title to add to their collection after successfully defending the Champions League: the undisputed hottest property for collectors of match worn shirts and other sports memorabilia. Some of the signed PSG jerseys worn by star players in their Champions League final win over Arsenal last month went under the hammer on [...]

  • Prem Rugby needs to switch up its calendar to stop final being banished to fringes

    June 19, 2026

    Ollie Phillips argues that on this super weekend for sport in the capital, Prem Rugby could do more to be noticed. London is on its very best form this weekend: some of the world’s most exciting male tennis players will contest the HSBC Championships semi-finals and final at The Queen’s Club in Baron’s Court; England [...]

  • Concern as gambling black market set for £40m Royal Ascot boost

    June 18, 2026

    Illicit Royal Ascot betting could boost the gambling black market industry by £40m as punters get drawn in by unregulated operators. The horse racing spectacle is underway in Berkshire with 300,000 fans expected across five days of Royal Ascot racing. But many punters across the racing diaspora are turning to black market betting, with regulations [...]

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