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Sport Business

  • Why F1 Hamilton’s best mate Chamley-Watson is backing World Fencing League

    September 7, 2026

    We have seen monster valuations for teams in sailing and equestrian, so is the World Fencing League next? One of the reasons football became the world’s only global sport is because of its low barrier to entry; two objects as posts – they don’t even need to be of any vertical stature – and something [...]

  • Belgian FA ‘cannot back’ Infantino amid World Cup and Balogun ‘transparency’ concerns

    September 7, 2026

    Belgium’s FA has vowed to oppose Gianni Infantino’s bid for re-election as Fifa president, in part because it remains unhappy at the handling of the Folarin Balogun incident.  Infantino confirmed at the weekend that he intends to stand again in March despite a furious backlash to his now-abandoned plans to partially privatise the World Cup. [...]

  • Alcaraz ditches tennis player group demanding prize money hike

    September 7, 2026

    Reigning US Open champion Carlos Alcaraz has withdrawn from a group of top tennis stars demanding a larger proportion of prize money from the four grand slam tournaments. The Spaniard, who will take on US star Ben Shelton in a quarter-final match-up this evening, was initially part of a group which chose to take on [...]

  • Women’s rugby can teach the men’s game exactly what it needs right now

    September 6, 2026

    For the last 10 years, the story of women’s rugby has been told through the lens of investment and comparison. How quickly could it catch up with the men’s game? When would attendances improve? When would broadcasters pay for it and big brand sponsors follow? Those were understandable questions, but they are now the wrong [...]

  • Beer, kits, hospitality and stadia can take Women’s Super League to greater heights

    September 5, 2026

    Bigger crowds and greater matchday revenue are just some of the growth opportunities for the WSL as the new season begins, says Sarah Rock. This weekend marks the return of the Women’s Super League, with last night’s opening fixture between London City Lionesses and Manchester United featuring one of the league’s biggest name signings to [...]

  • Virgin Atlantic ends British Airways grip on Team GB partnership

    September 4, 2026

    Virgin Atlantic has been named the official airline of Team GB for the LA 2028 Olympics, ending British Airways’ 20-year hold on the partnership. The deal will see Sir Richard Branson’s carrier transport athletes and staff from Team GB and ParalympicsGB to and from the Games in less than two years’ time. Virgin Atlantic Holidays [...]

  • Dazn National League row: Club in ‘poodles’ rant as owner calls for end to broadcast deal

    September 4, 2026

    Dazn is facing a major backlash after Boreham Wood FC’s owner urged fans to boycott the sports streamer and called on National League bosses to end their media rights deal. Danny Hunter blamed Dazn for schedule changes that he called “a complete joke” and “utter nonsense” which treated clubs and their players as “poodles” and [...]

  • London snubbed as Formula 1 announces return of F1 Live show at new venue

    September 4, 2026

    Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan. F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment. It will take [...]

  • Strauss becomes first dedicated Champions League referee sponsor

    September 4, 2026

    Champions League referees will sport sleeve patches advertising workwear brand Strauss after the German company became Uefa’s first ever refereeing sponsor. The three-year deal, announced today, will take effect when the competition’s league phase, involving Arsenal, Aston Villa, Liverpool, Manchester City and Manchester United, begins next week. The Strauss partnership also covers the Women’s Champions [...]

  • Prem Rugby needs a draft, but not one for the very best players

    September 4, 2026

    Top flight domestic rugby is back this weekend in the form of the Prem Rugby Cup – the former Anglo-Welsh, British and Irish, and inter-Prem/Champ competition that is now just a little bit of a nothing league. But that’s for another day. Because the return of rugby in England feels underhyped. We’ve had an entire [...]

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