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      Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

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Sport Business

  • Dazn National League row: Club in ‘poodles’ rant as owner calls for end to broadcast deal

    September 4, 2026

    Dazn is facing a major backlash after Boreham Wood FC’s owner urged fans to boycott the sports streamer and called on National League bosses to end their media rights deal. Danny Hunter blamed Dazn for schedule changes that he called “a complete joke” and “utter nonsense” which treated clubs and their players as “poodles” and [...]

  • London snubbed as Formula 1 announces return of F1 Live show at new venue

    September 4, 2026

    Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan. F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment. It will take [...]

  • Strauss becomes first dedicated Champions League referee sponsor

    September 4, 2026

    Champions League referees will sport sleeve patches advertising workwear brand Strauss after the German company became Uefa’s first ever refereeing sponsor. The three-year deal, announced today, will take effect when the competition’s league phase, involving Arsenal, Aston Villa, Liverpool, Manchester City and Manchester United, begins next week. The Strauss partnership also covers the Women’s Champions [...]

  • Prem Rugby needs a draft, but not one for the very best players

    September 4, 2026

    Top flight domestic rugby is back this weekend in the form of the Prem Rugby Cup – the former Anglo-Welsh, British and Irish, and inter-Prem/Champ competition that is now just a little bit of a nothing league. But that’s for another day. Because the return of rugby in England feels underhyped. We’ve had an entire [...]

  • Just Eat slashes sponsorship team as it axes £40m Champions League deal a year early

    September 4, 2026

    Just Eat’s premature exit from its £40m-a-year Champions League partnership has coincided with the takeaway platform gutting its sponsorship department, City AM has learned.  European football chiefs have been forced to bring forward the start of a partnership with Hyundai in place of Just Eat after it opted to terminate its Champions League deal a [...]

  • Nike becomes London City Lionesses sponsor as well as kit partner in world record deal

    September 3, 2026

    Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The [...]

  • Are financial rules fuelling the Premier League’s record transfer spending?

    September 3, 2026

    Premier League football’s financial regulations may have been designed to control transfer spending but they actually incentivise it, argues Danny Hill. Premier League clubs spent a record £3.46bn this summer. Around 38 per cent of deals were between Premier League clubs, up from 30 per cent last year, according to Reuters.  The obvious explanations are [...]

  • Why the smart money should be on rugby sevens

    September 3, 2026

    Why should we be taking more notice of rugby sevens at the moment, asks former player Jim Hamilton. There are different versions of rugby, and while the 15-a-side game will always be my Everest, sevens offers something completely different. The sport is simple to follow, fast and incredibly athletic, and it allows individual personalities and [...]

  • Good Good CEO departs after defiant response to ‘misogynistic’ Callaway ad storm

    September 3, 2026

    Good Good’s CEO and co-founder has left the US golf brand just days after a defiant social media post over an ad the company made for Callaway that drew accusations of misogyny. Callaway sacked Good Good last week over the ad, which depicted a man pushing over a woman and was accused of making light [...]

  • Fifa World Cup ticket ‘misbehaviour’ warning to MPs over UK’s Sporting Events Bill

    September 3, 2026

    Fifa has been accused of “misbehaviour” in its World Cup ticketing by resellers, who warn that such practice could become rife in the UK if a bill up for debate in Parliament today is passed. The Sporting Events Bill was drawn up to make it easier for the UK to host one-off events such as [...]

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