The Masters delivers food now, and it’s desire wrapped in identity April 6, 2026 Large Hosting Kit: sold out. The Classics Kit: sold out. Azalea Cocktail Kit: sold out. Masters fever really is here, and fans have been keen to snap up anything branded with the yellow colourway United States coastline and Augusta red flag. For a number of years now the Masters organisers have been selling hosting kits [...]
Unprecedented number of Liverpool fans set for PSG and Parc des Princes April 6, 2026 Policing decisions in France mean Liverpool will take an unprecedented number of fans to Paris Saint-Germain’s Parc des Princes in the Champions League on Wednesday. Officials had previously hindered PSG’s ability to meet Uefa rules on tickets handed out to away supporters – currently five per cent of a stadium’s capacity for Champions League games. [...]
Formula E owners bid for NBA Europe’s London franchise April 6, 2026 Formula E’s majority stakeholder has bid to buy the London franchise in the upcoming NBA Europe project, according to reports. The London franchise was the most sought after team when the period to submit non-binding bids to express an interest closed last week. NBA sources stated that they had received multiple bids of $1bn across [...]
Gloucester Rugby asks fans for £300k as it seeks investors at £36.5m valuation April 6, 2026 Fans of Prem Rugby club Gloucester have been asked to find £300,000 to help the team reach its investment goals. The club, eighth in the 10-team English top flight, announced an investment fund raise in October that would embolden fans to generate £500,000 to “protect the future” of the Cherry and Whites. Hosted by investment [...]
Bath sell-out bright spark as Champions Cup attendances fall April 6, 2026 Bath Rugby’s return to the top flight Investec Champions Cup saw the only sell-out for an English team across the intercontinental competition. A packed Recreation Ground saw the West Country side beat Saracens and earn a spot in the quarter-finals for the first time since the single-legged round of 16 was reintroduced in the 2022-23 [...]
Mexico minister: Fifa World Cup host Jalisco safer than New York City April 6, 2026 Senior ministers in Mexico have quelled fan safety fears ahead of the Fifa World Cup after the killing of a cartel boss saw violence erupt in a host city. Members of the Jalisco New Generation Cartel undertook a wave of violence across the Jalisco province after a drug lord known as “El Mencho” was killed [...]
Newcastle United and Everton stadium sales are not solutions, they are delays April 5, 2026 There is a growing sense that elite football is attempting to outmanoeuvre its own reality. Not by solving its structural financial challenges, but by creatively working around them. The recent moves involving Newcastle United and Everton’s stadiums are not clever innovations, but symptoms of a system still unwilling to face the truth. Newcastle’s move to [...]
Back of the Netflix: Sports content is fuelling wave of ad-funded streaming April 4, 2026 Owning live rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris Keenan. Could there be a way to engage sports audiences without the billions spent on traditional broadcast rights? It’s this thinking that appears to be shaping Netflix’s latest moves. Over the past year, the streaming [...]
World Cup no longer has global audience – and that’s a marketers challenge April 4, 2026 The domestic football season is hurtling towards its conclusion and, despite England’s drab international break and talk of boycotts, World Cup fever is starting to build. Soon, wallcharts will be pinned up, vintage England kits pulled out from the back of the wardrobe, and Three Lions will find its way onto office playlists. However, this [...]
Investec Champions Cup organisers should meddle with knockouts April 3, 2026 On Wednesday the amount of tickets still available for Harlequins’ Investec Champions Cup round of 16 fixture against Sale Sharks was well over 6,000. Against their registered capacity of 14,800, that could result in an attendance of less than 9,000 – or around 40 per cent empty – come Saturday night. It is a better [...]