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Sport Business

  • Exclusive: Eilish McColgan joins performance nutrition brand Science in Sport

    June 11, 2026

    Distance runner Eilish McColgan has hailed upcoming research developments for female athletes after this morning joining performance nutrition brand Science in Sport.  The reigning 10,000m Commonwealth Games champion, from Scotland, has become a member of Science in Sport’s Elite Performance Advisory Panel, citing the need to tackle the research gap between men’s and women’s sport.  [...]

  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    June 11, 2026

    I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm.  Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]

  • Everton ‘surprised and angered’ at losing £40m legal case with Burnley

    June 10, 2026

    Everton have blasted the decision to order them to pay a reported £40m after losing a landmark legal battle with Burnley over the latter’s relegation from the Premier League in 2022. The Merseyside club said they were “surprised and angered” by the verdict from a Premier League independent disciplinary commission that Everton’s breaching of spending [...]

  • Fanzo: London-founded app bets on World Cup in US expansion drive

    June 10, 2026

    A World Cup is boom time for pubs and, by extension, Fanzo, as the tournament’s official venue finder pushes into the US, says founder Leo MacLehose. When World Cup fever grips football fans across England and beyond over the coming weeks, one London-founded business will have extra reason to cheer. Fanzo is the website and [...]

  • England named most valuable squad at 2026 World Cup, ahead of France and Spain

    June 10, 2026

    No pressure, lads – England have been named the most valuable squad of players at the 2026 World Cup, according to leading football academics. Thomas Tuchel’s 26-man group, featuring stars such as Harry Kane and Jude Bellingham, is valued at €1.454bn (£1.254bn) by the CIES Football Observatory, an independent research centre used by Fifa and [...]

  • West Ham sponsor Boyle Sports ‘extremely concerned’ by David Sullivan allegations

    June 10, 2026

    West Ham United sponsor Boyle Sports has expressed its serious concern at the allegations made against the club’s majority owner David Sullivan. Reporting by the BBC and The Times this week focused on claims that Sullivan had exploited his position as a publisher to pressure young women into sexual activity. Sullivan, 77, has strongly denied [...]

  • Rod Bransgrove: Hampshire saviour hailed by new owners GMR as he steps down

    June 10, 2026

    Hampshire Cricket’s new owners, Indian group GMR, have hailed Rod Bransgrove after the long-serving chairman stepped down in the wake of their full takeover. GMR, which also owns the Indian Premier League franchise Delhi Capitals, this month acquired the final shares in the club as part of a staged £120m buyout agreed in September 2024. [...]

  • Game, Set, Match: How brands can serve up lasting value at Queen’s

    June 10, 2026

    Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament. Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics. With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events [...]

  • Real Madrid underline financial power by signing new €1bn kit deal with Adidas

    June 10, 2026

    Real Madrid have received a financial boost after signing a new eight-year kit deal with Adidas that is believed to be the most lucrative in world football. The 15-time European champions and the German sportswear behemoth have opted for an early extension to their partnership, which will now run until at least 2034. Real Madrid’s [...]

  • Ascot CEO on Royal meet, pooling media rights and the best of Britain

    June 10, 2026

    The chief executive of Ascot Racecourse has suggested major horse racing meets could pool their media rights to compete with rival sports. The 300-year-old Royal Ascot festival returns to Berkshire next week with record prize money and 300,000 fans expected over five days of racing. And chief executive Felicity Barnard has floated the idea of [...]

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