Williams turns to AI to squeeze more from F1 cost cap August 19, 2026 British racing team Williams is turning to AI to free up engineering time as Formula One’s (F1) cost cap makes squeezing more from existing resources more valuable. The nine-time constructors’ champion has rolled out software from title partner Atlassian across its 1,200-strong operation as part of a wider overhaul under team principal James Vowles, as [...]
American Express tees up golf’s St Andrews as it expands its sports portfolio August 19, 2026 American Express this morning announced a partnership with iconic golf course St Andrews as the credit card behemoth expanded its sports portfolio further. The St Andrews Links will now be inter a sports sponsorship umbrella with the likes of NFL, Formula 1, Wimbledon, and Premier League club Brighton and Hove Albion. The deal will give [...]
Mbappe-backed brand set for London store in Harrods August 19, 2026 A firm which counts Kylian Mbappe as one of its shareholders will this week open a store at London shopping stalwart Harrods. German technology firm Loewe – which counts Mbappe’s family office as minority stakeholder – will have a space at the Brompton Road department store as the firm looks to expand its footprint. Chief [...]
Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium? August 19, 2026 Technology, financial services and northern brands are favourites to stump up a potential £150m to sponsor Manchester United’s New Trafford stadium, experts have said. Despite only eight of the Premier League’s 20 teams having naming rights sponsors for their stadiums – notably Arsenal, Manchester City and Everton with Emirates, Etihad and Hill Dickinson respectively – [...]
Five tracks that could host Formula 1 in coming years August 18, 2026 Any country that is any country wants to be part of a coveted club, to be a host of a Formula 1 race weekend. The 2026 season would have seen 21 countries sharing 24 races – altered to 23 races in 20 countries due to the conflict in Iran – meaning a smidge over 10 [...]
Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal August 18, 2026 Space X-linked global services platform Marex have become Nottingham Forest’s front-of-shirt partner ahead of the Premier League’s return on Friday. The multi-year deal sees the brand replace Bally’s as the Premier League ushers in a voluntary ban on gambling and casino brands being on the front of player shirts. Marex Financial was the firm that [...]
London Gatwick hotel owner plans swanky 18,000-capacity sport arena August 18, 2026 A Canadian property tycoon whose portfolio includes a hotel by Gatwick Airport is planning an 18,000-capacity arena for one of his sports teams. Tom Gaglardi is hoping to have a new arena up and running for the start of the 2031 hockey season, with his franchise’s existing lease running out in five years. The Dallas [...]
London’s Square Mile needs its own major sports venue to keep up with rivals August 18, 2026 As sport ramps up after a summer break, Simon Hunt argues that the Square Mile needs its own major sports venue – for the sake of the City of London’s future. Picture the scene: it’s just hit 5:30pm on a sunny Thursday evening in the office. You and your colleagues look around for something to [...]
Todd Boehly and Mark Walter to sell stakes in Chelsea? August 17, 2026 Todd Boehly and Mark Walters could cease being co-owners of Premier League club Chelsea after engaging in talks to sell their respective stakes to Clearlake Capital. The move could value the club at £5.5bn just years after a Boehly-fronted consortium purchased the club for £4.25bn – including promised funds for stadium developments – from the [...]
South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf August 17, 2026 When you think of sport in South Africa images from the 1995 Rugby World Cup come to mind alongside the sound of vuvuzelas en masse in 2010 and Chad le Clos (and his father, Bert) at the London 2012 Olympic Games. But there remains a feeling that the Rainbow Nation, and the wider African continent [...]