Back of the Netflix: Sports content is fuelling wave of ad-funded streaming Sport Business Owning live rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris Keenan. Could there be a way to engage sports audiences without the billions spent on traditional broadcast rights? It’s this thinking that appears to be shaping Netflix’s latest moves. Over the past year, the streaming […]
World Cup no longer has global audience – and that’s a marketers challenge Sport Business The domestic football season is hurtling towards its conclusion and, despite England’s drab international break and talk of boycotts, World Cup fever is starting to build. Soon, wallcharts will be pinned up, vintage England kits pulled out from the back of the wardrobe, and Three Lions will find its way onto office playlists. However, this […]
Investec Champions Cup organisers should meddle with knockouts Sport Business On Wednesday the amount of tickets still available for Harlequins’ Investec Champions Cup round of 16 fixture against Sale Sharks was well over 6,000. Against their registered capacity of 14,800, that could result in an attendance of less than 9,000 – or around 40 per cent empty – come Saturday night. It is a better […]
Welsh Fire Hundred owner still in mix for $1.7bn Rajasthan Royals IPL team Sport Business The co-owner of The Hundred team Welsh Fire remains in the hunt for Indian Premier League franchise Rajasthan Royals despite a rejected $1.7bn bid, City AM understands. The Royals, who won the first season of the Indian Twenty20 competition in 2008, are one of two high-profile IPL teams currently up for sale. Royal Challengers Bengaluru, […]
Elior Champ Rugby deal may be good for clubs, but what’s the point? Sport Business It is great to see Champ Rugby get its first sponsor in six years this week, in catering company Elior UK; it signals a shift in appetite for the second tier of English rugby. It will be a good marketing tool for clubs, whose matches are broadcast on streaming platform Clubber TV, and it solidifies […]
LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation Sport Business LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the […]
LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation Sport Business LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the […]
LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation Sport Business LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the […]
Premier League facing Easter weekend football blackout Sport Business The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English […]